Apple CEO Tim Cook Says He Uses ChatGPT “All the Time”

After WWDC, one of the main talking point for a lot of people was how Apple stayed clear of the AI bandwagon and didn’t, even once, mention it during the event. Does this mean Apple is talking a different approach. Well, technically, no.

See, Apple did mention a lot of stuff, that for many, would seem like “AI developments,” but the presenters on stage were careful enough to replace the word ‘AI’ with “machine learning”, something that more clearly describes the topic at hand.

It’s no longer a surprise to anyone how anyone who hears AI automatically thinks of its terrible side effects, and how it’s going to rule over, and ruin everything. Maybe I’m exaggerating, but if that’s how artificial intelligence is defined, then what about technology that already controls our lives.

Apple has taken sure to use a more technically precise phrase, “machine learning“, which essentially is the same thing we talk about when we talk about the likes of ChatGPT, Bard etc. This shows how Apple isn’t a stranger to AI.

Tim Cook recently mentioned in an interview to Good Morning America, about how Apple does incorporate AI into its devices, but he doesn’t think about it as “AI”.

In the same interview, he also talked about how he himself has been using ChatGPT and is well-aware of its potential.

Interviewer: I know that it’s [ChatGPT] an app that’s available on some Apple devices. Do you use it, do you have it?

Tim: Oh, of course I use it. Yeah, I’m excited about it. I think there is some unique applications for it, and you can bet that it’s something that we are looking at closely.

We all know how AI, or, as Apple likes to call it, machine learning has been around for as long as we can remember. From the early days of the internet, technology has slowly been learning and understanding human behavior and how to react or interact with it.

What this means is that no, ChatGPT is not the “start of AI development,” and maybe AI isn’t as scary as we all believe it is. The majority of it works to improve and streamline our day-to-day tasks. For reference, just take a look at how much AI, or machine learning Apple has implemented in iOS 17.

  • Live Voicemail shows text-based transcripts of voicemails, in real time on the recipient’s iPhone screen.
  • Apple’s Photos app now recognizes cats and dogs, like it previously identified people in photos.
  • Personalized Volume for AirPods uses AI to understand environmental conditions and listening preferences, so it automatically adjusts volume levels.
  • The Apple Journal app automatically creates unfinished digital journal entries using recent photos, workouts, and other activities.
  • The new autocorrect suggests entire sentences and presents suggestions in-line, similar to Google’s Smart Compose feature in Gmail.
  • Persona, a feature that uses AI and built-in cameras to create a digital representation of a user’s face for video calls for the Vision Pro.

Seeing as how Apple is already the wealthiest company in the world, maybe they don’t feel the need to cash in on the AI’s popularity. But, like I said earlier, Apple, and other companies have been no stranger to AI, and have been using it for the past couple of years.

If we stop merging AI with these new language models, perhaps things will become a lot clearer. 


Muhammad Qasim

Qasim's deep love for technology and gaming drives him to not only stay up-to-date on the latest developments but also to share his informed perspectives with others through his writing. Whether through this or other endeavors, he is committed to sharing his expertise and making a meaningful contribution to the world of tech and gaming.