Who is Dynata, Why Are They Calling & How to Stop Them?

Are you one of the many who received a call from Dynata Research and found yourself puzzled? You’re not alone. These calls often raise eyebrows, with many suspecting a sales pitch or even spam. However, rest assured, Dynata is a genuine business.

In this article, we’re addressing all your questions about Dynata. We’ll explain why they’re calling, how you can identify their representatives, and how to stop these calls if needed. With this knowledge, you’ll be better prepared for future interactions.

So, let’s dive right into understanding more about Dynata Research.

What is Dynata, and how does it work?

What is Dynata and how it works | Dynata

Dynata, a top-tier provider of first-party data, is a global enterprise that was originally known as e-Rewards when it launched back in 1999. Over the past two decades, it has undergone numerous mergers and acquisitions, finally rebranding to Dynata in 2019 after its latest restructuring.

Primarily, Dynata functions as a research company with the key objective of aiding brands and businesses in comprehending consumer behavior. It then assists these companies in restructuring their business strategies based on the insights gathered from the data.

To do this, Dynata runs surveys to collect public opinions about different products and services. The data collected is then sold to their clients, providing them with an enhanced understanding of the market landscape.

Is Dynata a legitimate company?

Is Dynata Legitimate?

In an era where online scams are so prevalent, it’s natural to question the legitimacy of Dynata. Rest assured, Dynata is indeed a legitimate organization. Despite undergoing several name changes, the company operates in the United States as a registered firm with a HQ in Connecticut. They reach more than 70 million consumers each year.

Remember that Dynata is a market research firm whose objective isn’t to sell you products or services. Importantly, Dynata will never ask for your financial or banking details. If someone claiming to be from Dynata asks for your bank or credit card information, be aware that this is likely a scam. In such a situation, it’s best to end the call immediately.

Why is Dynata calling me?

Dynata’s calls have become a regular occurrence, especially given their status as one of the leading customer survey firms in the USA. Chances are, you’ve received a call from them at least once.

The purpose of their calls is simple: they want to gain insights into your buying habits and preferences related to certain products. They’re interested to know your preferences, whether you have favorite brands, and your loyalty to these brands.

Why Dyanta is calling me | A and N photography via Canva

Dynata reaches out to thousands of individuals in the same region to understand their purchasing preferences. They employ cluster and stratified sampling methods to target certain demographics. This information is valuable to Dynata’s clients as it helps them understand their customers’ needs.

Consequently, this allows them to develop better products and services tailored to customer demands. Moreover, it helps Dynata design effective marketing strategies to attract more customers.

So, when you receive a call from Dynata, you can expect to be asked a series of questions. They’re not trying to sell you any product or service, nor will they pressure you to join suspicious programs.

How did Dynata get my number?

Like most market research companies, Dynata might have accessed your contact details in several ways. Here are a few possibilities:

  • Surveys or online forms: Perhaps you filled out an online form or took part in a survey that requested your contact details.
  • Public records: Dynata might have procured your contact details from firms that gather and sell public records.
  • Affiliated companies: Your information might have been shared by another company or a research firm with which you’ve previously interacted.
  • Online data collection: They could have used data scraping tools to gather your contact details from public social media profiles, forums, or other online resources.
  • Panel providers: Dynata might have purchased your contact details from panel providers maintaining a pre-enrolled participant roster.

It’s important to remember that Dynata respects industry-standard data protection protocols. They strictly adhere to the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the guidelines stipulated by the Market Research Society’s code of conduct.

How to stop receiving calls from Dynata?

How to stop Dynata from calling you | Ilya via Canva

Despite Dynata’s non-sales-oriented purpose, their calls might still become inconvenient. If you prefer not to be contacted by Dynata, there are three methods you can consider:

1. Register national do not call lists

National Do Not Call registry

The National Do Not Call Registry is a nationwide managed directory by US Govt. It consists of phone numbers belonging to individuals and households who have requested not to be contacted by telemarketers. According to federal law, certain callers are obligated to respect this request.

Adding your number to the Do Not Call List is easy and free. There are two ways to go about it:

  • Visit the website DoNotCall.gov.
  • Or, dial 1-888-382-1222 (TTY: 1-866-290-4236) from the phone number you wish to register.

After registering your number on DoNotCall.gov, you will receive an email containing a link. Click on this link within 72 hours to complete your registration.

2. Opt out of Dyanta’s calling list

If Dynata’s calls are troublesome or you’re not interested in their surveys, you can opt out of their research. Simply reach out to them and express your desire to not be contacted.

North American residents can call 1-833-757-1746, while those outside North America can dial 1-801-341-0764. Once your contact details are added to their “do not contact” list, Dynata assures you that you won’t be called again.

However, some individuals have reported receiving calls from Dynata despite opting out. If this happens to you, contact them again and request they confirm if your number has indeed been added to their list. If not, ask them to add it again.

3. Block calls directly on your phone

Block a phone number on your smartphone | Thai via Canva

If you continue to receive calls, another solution is to block the specific number on your Android or iOS device. Using your smartphone’s built-in features to block a specific number efficiently avoids unwanted calls.

To do this in and Android phone, open the Phone app and go to Call history from menu. Here you can select and block any number that recently called you. If you are an iPhone user, tap Recents from the Phone app, then tap the Info button next to the phone number or contact that you want to block. Scroll down, then tap Block this Caller.

Final Thoughts

Think of Dynata as a friendly neighborhood researcher ringing your doorbell to ask your opinion. But if their calls get too annoying, there’s always a polite way to say, “Not today, thank you.” You can sign up for the national “Do Not Call” list, ask Dynata to keep your number off their list, or use your smartphone’s features to block their calls.

By understanding the nature of Dynata and taking appropriate measures, you can ensure that your privacy is respected while contributing to market research in a way that suits you. Remember, every piece of data matters in shaping a customer-centric market!


Khalid Ali

Khalid is a versatile analyst honing his expertise for the past 5 years. With certifications from Google and IBM to back him up, his knowledge extends far beyond the routine coverage of the latest trends and in the industry.