Apple’s ambitious self-driving car plans nearly took a nosedive last year when we learned that the project had been heavily scaled back, and the car, if released, would probably not have any self-driving capabilities. Since then, there have been a few rumors about the project, but most of them have been light on details, leaving us wondering what the Cupertino tech giant has up its sleeve. Perhaps a car wasn’t even at the top of their list of priorities.
Apple Car’s Decade-Long Journey May Not End in a Product
Apple’s self-driving car project, “Project Titan,” has been around since 2014, but it’s been more of a talking point than a real thing. There’s been a lot of speculation about what the car will look like and what features it will have, but Apple itself doesn’t seem to have a clear direction for the project.
Analyst Ming-Chi Kuo stated that he had “lost all visibility on the project,” and if Apple were to enter the automobile industry within this decade, they would have to take the acquisition road unless it would be difficult for their cars to enter mass production this decade.
Mark Gurman, on the other hand, in his latest ‘Power On‘ newsletter, gives us a bit of insight into the project and mentions that ‘The company doesn’t expect to ship anything until later in the decade.‘
Despite all the hype, Project Titan’s leadership and plans have been a bit of a roller coaster. At this point, it’s hard to say whether the Apple Car is a top priority for the company, or if it’s just clinging on to expectations. This is all we know for now, but rest assured that we will keep you updated as new information becomes available.
via: Mark Gurman