Pokémon GO features two different consumable items that you can use to attract wild Pokémon to a specific location for the duration of 30 minutes – Lure Modules and Incense. When you use Incense, your avatar starts giving off a mysterious scent that attracts wild Pokémon to your immediate vicinity. On the other hand, a Lure Module needs to be deployed to a PokéStop that doesn’t already have an active Module and attracts wild Pokémon towards the PokéStop the Module is deployed at. To learn more about how to activate and use Lure Modules, check out this guide.
In the Shop, a single Lure Module costs 100 PokéCoins, whereas Incense costs 80 PokéCoins, with the difference of 20 PokéCoins in the prices of the two items obviously hinting at Lure Modules, in some way, being better than Incense. Well, using a Lure Module is much better than using Incense, and the following are the most significant reasons why:
Lure Modules give you more Pokémon than Incense
Unless you move at the speed of 12 KM/Hr while an Incense item is active, the item will only cause one Pokémon to spawn in your immediate vicinity every 5 minutes, totaling up to 5-6 Pokémon from the use of one Incense item. One of the most significant reasons why using a Lure Module is much better than using Incense is because the use of a single Lure Module can get you a total of 6-10 Pokémon (and sometimes even more!) over the course of 30 minutes, which is relatively more than what Incense has to offer, at least under normal conditions.
All players in the vicinity of the PokéStop can reap the benefits of a Lure Module
When you deploy a Lure Module at a PokéStop, you aren’t the only person who sees pink flower petals flying around the PokéStop on your map in the game – all of the other players in the area see it too, and if they come to the PokéStop, they will also have the opportunity to catch all of the wild Pokémon that the Lure Module brings to the PokéStop. All players in the vicinity of a PokéStop that has a Lure Module deployed to it can take advantage of its effects, unlike Incense which only benefits its user.
While your Lure Module is active, you can farm the PokéStop it is deployed at
Since you went through all the trouble of deploying a Lure Module at a PokéStop, it’s a pretty safe bet that you will be taking full advantage of it and won’t be leaving the vicinity of the PokéStop until the item’s effects wear off. That being the case, while you capture all of the wild Pokémon that are spawning at the PokéStop because of the Lure Module, you can also spin the photo disc at the PokéStop (and the photo discs at any PokéStops that are in extremely close proximity) every 5 minutes like clockwork, and you’ll be able to farm quite a few items out of the endeavor, making up for all of the Pokéballs (and Razz Berries) you spend capturing the Pokémon that the Lure Module attracted to the PokéStop.