What ‘KCCO’ Stands For

‘Keep Calm and Chive On’ or ‘KCCO’  is just another way of telling someone to enjoy their life to the fullest and to keep calm while under the stress. It is commonly used on social networks, and you might even see people wearing shirts, hoodies and caps with the same logos on it. This phrase helps you feel better when you are super stressed and need a breath of fresh air.

It is in reference to the website theCHive. And has make ‘Keep Calm and Chive on’ more like a logo for their brand name. It is not their logo, but if you see someone wearing a ‘Keep Calm and Chive On’ shirt, you can figure out that they are the Chivers.

(The meaning of Chivers will be elaborated later in this article.)

Origin of ‘Keep Calm’

‘Keep Calm and Carry On’ was first used as a motivational expression during the WWII. This phrase was written on posters to make the people of England to remain calm during a time when they were facing air strikes.

Currently, ‘Keep Calm’ is used with added phrases of different purposes like ‘Keep Calm because it’s my birthday.

Similarly, KCCO or Keep Calm and Chive on became a trend on website theCHIVE. This is also a reason for the popularity that the website gained.

What is the Chive?

The Chive, mostly written as theChive, is a website which has a huge variety of content, more like a blog which has a lot of pictures, videos , articles and a number of stories to keep the audience interested.

The blog links people to some really unfamiliar yet peculiar stuff that keeps the audience engrossed to the website. And this curiosity created by the website has kept the traffic highly crowded, helping the blog grow.

And because of this interesting content on their website, it has become a popular website used by young teenagers and adults.

It has some amazing posts which can make your laugh within an instant. And that is one major reason why people keep coming back to the Chive to have a good laugh every day. It also has A rated content which should not be seen by children.

There might be room for some provoking content, which is not for everyone. So ,for people who are not teenagers and are young at age must not use this website as the content could get a bit too much for them to handle.

The variety of content on the website is huge. There are people on the Chive that write about their first hand experiences, which again is a source of motivation as well as good laughter for the viewers.

The website also offers clothes for sale and there is a huge audience that buys clothes from them. However, they have a different web address for their sale of products.

Who are the Chivers?

People who are spotted wearing any piece of clothing from Chive Clothing are called a chiver. And because they recognize each other through the clothes, they always wish each other with the phrase ‘Chive On’. This is because they are keeping the main expression of the website in trend, that is, ‘Keep Calm and Chive On’.

“Keep Calm and Chive On” Apparel

It is in fashion, it looks super cute and has a huge buying audience. If you are interested in purchasing Keep Calm and Chive On clothes, or accessories, you can access the website The Chivery, where you will find yourself a huge varirty of things to choose from.

It Isn’t Just About theChive

‘Keep Calm and Chive On’ isn’t just a marketing trick used by the chivers, or people who love visiting these websites. It is about the happiness and the way one feels when they read phrases like ‘Keep Calm and Chive On’.

Since it a trending phrase, you might find people using the phrase ‘Keep Calm and Chive On’ on social media forums to cheer their friends up. And this isn’t the only acronym that is used.

Other expressions similar to ‘Keep Calm and Chive On’ are:

  • FTW (For the win)
  • WBU (What about you)
  • IDC (I don’t care)
  • WTF (what the F***)
  • NSFW (Not Safe for work)
  • AFAIK (as far as I know)
  • WB (welcome back)
  • TYVM (thank you very much)

The list doesn’t stop here. An internet jargon is a never ending list.  As there is always some innovation that takes place every now and then.

How  I never knew about ‘Keep Calm and Chive On’ until recently, there might be many people who might not be familiar with the internet slang listed above.

So KCCO (‘Keep Calm and Chive On’) while I GTG( Got to Go). And I will be back tomorrow, WBU (What About You?)

I guess that is how we can use internet slang to the fullest. I hope this was informative for you.


Habiba Rehman

Major love for reading, but writing is what keeps me going. Dream to publish my own novels someday.