Since Elon Musk‘s takeover of Twitter, the company has been on a mission to revamp and maximize its profits in every possible way. Recently, after the whole verification fiasco, Twitter is now planning to decrease the cost of organizational verification for small businesses.
As of now, brands need to pay a hefty $1,000 per month for verification along with $50 per month for each affiliate account. For smaller companies that market online, or have a presence that is based on Twitter, this can be a considerable expense.
Elon Musk recently hinted on Twitter that the company is working on a cheaper plan for small businesses, although he did not reveal any details about the cost, eligibility criteria, or launch date.
Twitter has been pushing for paid verification for some time now, especially after it removed legacy checkmarks last month, causing many organizations to lose their verified status. This move left a lot of businesses scrambling to regain their verification status or find an alternative platform to promote their products and services.
In addition, Twitter has also been sending emails to various accounts stating that they will need to subscribe to Twitter Blue or an organizational verification plan to advertise on the platform. This move indicates that Twitter is actively looking for ways to monetize its platform and maximize its profits.
However, the cost of verification can be a significant barrier for smaller businesses, and many have been urging Twitter to make the process more accessible and affordable. The new organizational verification plan is a step in the right direction, and it will be interesting to see how the company implements it.
Twitter has also stated that it is revamping its onboarding process to ensure that organizations applying for verification are not involved in fraudulent activities. This move is crucial for maintaining the platform’s credibility and preventing abuse and misinformation.
It remains to be seen how the company will implement the plan, but it is clear that Twitter is actively looking for ways to maximize its profits, and at the same time help businesses advertises and grow. While this is all we know for now, rest assured that we will keep you updated as new information becomes available.