Sony China has unveiled the world’s largest virtual production studio, equipped with a 90m wide by 18m high screen. The studio, located in the north of Paris, France, is a joint effort between Plateau Virtuel, Studios de France, and Sony.
The project combines two state-of-the-art technologies to provide directors and photographers with high-quality visuals: Sony’s Crystal LED black color display technology and CineAltaV (also known as “VENICE“) movie camera capture technology. Sony claims that The Project emerged from their work with the CineAltaV camera, which they used to create a virtual production for a space agency.
The new Sony screen features 450 separate displays. Each display consists of eight LED panels. Sony’s Crystal LED black color display technology enables a remarkably high contrast ratio, a small 1.5mm dot pitch (the current market standard is 2.6mm), and the restoration of details and dynamics on curved screens.
Sony’s Crystal LED black-color screen and CineAltaV camera technology make for a powerful combination in terms of picture quality. There is an exceptionally high color consistency from the screen’s shooting end (CineAltaV) to its display end (Crystal LED), therefore the camera can be set up relatively near to it without affecting the image.
This is not the first time we have seen a digital display used in production. In 2020, while filming Star Wars: The Mandalorian, Lucasfilm, and Disney began using digital displays in production. Disney and Epic Games worked together to create the digital sets using Epic’s Unreal game engine. The fact that NVIDIA GPUs were used to render the 3D images in real time is even more remarkable. The process of designing the lighting and the set was almost automated using a digital screen.
Like the rest of the world, video production is rapidly moving toward a fully automated future. As the necessary technology improves, it’s possible that there could soon be a plethora of virtual production studios.
As announced by Sony, the studio’s official launch will take place on February 12, 2023, followed by technical workshops on February 16 and March 30, 2023.