After a successful year in sales, Samsung will be looking to further bump up its production for the next year when S24 series is expected to release.
According to industry reports, Samsung will be eyeing the 30 million mark for the whole of S24 series, half of that (15 million) will be reserved for the Ultra, and the remaining to be divided into the base S24, and the Plus model.
Samsung will be looking to maintain it’s high sales number for the Ultra specifically, since that is where the company generates more profits. The phone has a better profit margin, while taking up the same space as the lower priced models in shipping.
This increase in production is about 23% higher than last year where Samsung closed in on ~34 million units in total for the S22 series. According to Counterpoint Research, the Galaxy S23 has sold 23.6 million units in its first 6 months, which is 18.6% more than the Galaxy S22.
In addition to this, the suppliers collaborating with Samsung will begin mass production of components in November – a month earlier than last year’s S23 series, which begun in December 2022. This is because Samsung might be bumping up the production early to improve it’s inventory, or could be to push sales, since they’re projecting strong growth in the coming 2-3 years.
This is all we know for now, but rest assured that we will keep you updated as new information becomes available.