Is Mercari Legit? How to Find Sellers & Avoid Scams [2024]

Key Takeaways
  • Mercari is a legitimate e-commerce platform originating in Japan. It is known for its user-friendly interface and diverse product offerings. While generally safe, buyers should check seller ratings and reviews and look for verification badges.
  • Items on Mercari are often cheaper due to its pricing model, which allows users to set their own prices and sell secondhand goods. Although there are no listing fees, sellers incur a 10% commission fee on sales.
  • Reviews highlight the ease of use and affordability of Mercari but also point out occasional issues with customer service and counterfeit items. Shoppers can enjoy a positive experience on the platform by taking precautionary steps.

Mercari is gaining attention as a popular e-commerce platform, but many people wonder about its legitimacy. As a marketplace originating from Japan, Mercari offers a wide range of products at competitive prices and is now available globally.

In this guide, we’ll explore Mercari’s legitimacy, discuss its safety measures, and share what buyers have to say about their experiences. Whether you’re a potential buyer or seller, this guide will help you confidently use Mercari.

What is Mercari?

What is Mercari
What is Mercari?

Mercari is an e-commerce platform allowing users to buy and sell various items, from electronics and fashion to home goods and beauty products.

The platform is designed to be user-friendly, enabling individuals to clear out their homes and discover new items effortlessly. Sellers can list their items quickly by uploading photos, writing descriptions, and setting prices, all within the Mercari app. 

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Is Mercari legit?

Is Mercari Legit
Is Mercari Legit?

Mercari is a legitimate and trusted e-commerce platform that has made a significant impact in the world of online marketplaces. Originating in Japan in 2013, Mercari quickly gained popularity for its user-friendly interface and efficient buying and selling process.

It expanded its reach to the United States in 2014 and the United Kingdom in 2016, setting its position as a global marketplace.

Mercari offers a platform where individuals can easily buy and sell various items, from electronics and fashion to home goods and beauty products. Buyers can browse thousands of listings, communicate with sellers, and make purchases securely within the app.

This global reach has allowed Mercari to build a diverse and vibrant community of users worldwide. Mercari’s innovative online selling and buying approach has earned it many awards.

It has been recognized as one of Japan’s leading tech companies and has received awards for its growth and user experience. The platform’s popularity continues to soar, with millions of active users and a strong presence in the competitive e-commerce market.

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↪ User ratings and general perception

User ratings and general perception
User ratings and general perception

Mercari enjoys generally positive ratings and reviews from its users. It maintains a high rating on the Apple App Store and Google Play Store, reflecting user satisfaction with its functionality and customer service.

The platform’s review and rating system for transactions helps build trust among users, ensuring a reliable and transparent experience. Users appreciate the ease of listing items, the secure payment processing, and the helpful customer support.

The general perception of Mercari is that it is a safe, reliable, and convenient platform for buying and selling various goods. Its commitment to user safety through identity verification, secure payment methods, and a comprehensive rating system contributes to its reputation as a trustworthy marketplace.

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Why is Mercari so cheap?

Why is Mercari so cheap?

Mercari is known for offering great deals, and its pricing model plays a key role. Mercari’s model encourages accessible listing and selling. There are no listing fees, so that sellers can list items for free. Instead, Mercari charges a 10% fee only when an item sells, keeping costs low for sellers and lowering prices for buyers.

The absence of listing fees means sellers aren’t discouraged by upfront costs and are likelier to list items at lower prices. The selling fee applies only when a sale is made, ensuring sellers only pay when they earn.

↪ Reasons for lower prices

  • User-determined prices: Sellers set their own prices, often competitively, to ensure quick sales.
  • Secondhand goods: Many items are secondhand, naturally priced lower than new items.
  • Negotiation option: Buyers can negotiate prices with sellers, often securing even lower prices.

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How do you know if a seller is legit on Mercari?

When shopping on Mercari, it’s essential to ensure the seller is legitimate to avoid potential scams. Here are some tips for identifying trustworthy sellers:

1. Check ratings and reviews

Check ratings and reviews

The first step in determining a seller’s legitimacy is to check their ratings and reviews. Mercari allows buyers to rate and review sellers after each transaction. A high rating with many positive reviews indicates that the seller is reliable and has a history of satisfactory transactions. Be cautious of sellers with low ratings or negative reviews.

2. Look for verification badges

Look for verification badges

Mercari provides verification badges to sellers who have verified their identity by providing a valid ID, phone number, and email address. These badges are visible on the seller’s profile and offer an added layer of trust. Sellers with these badges have taken steps to prove their identity, making them more likely to be legitimate.

3. Utilize Mercari Authenticate

Utilize Mercari Authenticate

Mercari offers a service called Mercari Authenticate for high-value items like luxury goods. This service verifies the authenticity of items through a third-party expert.

Listings that have passed this verification process will have a special diamond badge, giving buyers confidence that the item is genuine. If purchasing expensive or brand-name items, look for this badge to ensure authenticity.

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What are shoppers saying in Mercari reviews?

Mercari has collected both positive and negative user reviews, reflecting many experiences.

↪ Positive experiences

Positive experiences

Many users appreciate Mercari’s ease of use and affordability. The platform’s user-friendly interface makes listing and purchasing items straightforward. Shoppers also praise the wide variety of products available, often at lower prices than other e-commerce platforms.

Users enjoy buying and selling secondhand items, promoting a more sustainable shopping experience. The Mercari app has received high ratings on the App Store and Google Play, indicating overall satisfaction with its functionality.

↪ Negative experiences

Mercari Negative Review on Trustpilot

Some users report issues with customer service and counterfeit items. Complaints often center on delayed or unhelpful responses from Mercari’s support team, which can be frustrating when resolving disputes or transaction issues. Another common concern is the presence of counterfeit goods on the platform.

Some buyers have received items that were not as described or were fake, leading to dissatisfaction and mistrust. Reviews on sites like the Better Business Bureau and Trustpilot also highlight these issues, contributing to lower average ratings.

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Should you buy from Mercari?

When considering buying from Mercari, it’s wise to approach with careful optimism. Mercari offers many affordable and unique items, making it an attractive platform for shoppers. Being careful is crucial for a positive experience.

Always check the seller’s ratings and reviews to understand their reliability. Look for verification badges that indicate the seller has verified their identity, adding a layer of trust. For high-value items, use Mercari Authenticate to ensure authenticity, which helps verify that the items are genuine.

While many users praise Mercari for its ease of use and affordability, some have noted counterfeit items and customer service issues. Mercari is a legitimate platform with global reach, originating from Japan and expanding worldwide. These precautions allow you to navigate the platform safely and enjoy a secure shopping experience.


Is Mercari safe for new users?

New users can protect themselves on Mercari by checking seller ratings and reviews before purchasing. It’s also wise to look for verification badges indicating that a seller has verified their identity. Using secure payment methods within the app and avoiding transactions outside Mercari can further enhance safety.

What types of items are commonly sold on Mercari?

Mercari hosts various items, including electronics, clothing, beauty products, home goods, and more. New and secondhand items are available, making it a versatile marketplace for buyers and sellers alike.

How does Mercari compare to other resale platforms?

Compared to platforms like eBay and Poshmark, Mercari is known for its user-friendly interface and lower fees. While eBay has a broader international reach and Poshmark focuses more on fashion, Mercari provides a balanced marketplace with a wide range of categories.

Are there any hidden fees on Mercari?

Mercari does not charge listing fees but takes a 10% commission on sales. There may be payment processing and shipping fees, which buyers and sellers should know before completing transactions.

What should I do if I receive a counterfeit item?

If you receive a counterfeit item, report it to Mercari immediately through the app. Provide detailed photos and a description of the issue. Mercari’s customer support will guide you through the return process and ensure you receive a refund if the claim is valid.

Is customer support responsive on Mercari?

Mercari’s customer support is generally responsive and available to assist with transactions, returns, and account management issues. Users can contact support through the app or website, and many find that their queries are addressed promptly.


Khalid Ali

Khalid is a versatile analyst honing his expertise for the past 5 years. With certifications from Google and IBM to back him up, his knowledge extends far beyond the routine coverage of the latest trends and in the industry.