Google takes a dig at Apple over Siri delays in new Pixel 10 ad

Just two weeks before the release of the new Pixels, Google has released a teaser for the Pixel 10, subtly calling out Apple Intelligence for its delayed Siri AI update.

The 30-second video, uploaded to YouTube, is titled “Soon,” and it takes a jab at Apple for promising a more personalized Siri experience last year. Apple marketed the iPhone 16 line with Siri’s AI features that were supposedly never released.

With Snoop Dogg’s iconic “The Next Episode” in the background, the ad says:

If you buy a new phone because of a feature that’s coming soon…
but it’s been coming soon for a full year…
you could change your definition of soon. Or you could just change your phone.

This refers to Apple Intelligence’s pending Siri upgrades that were to come out in 2024, but are instead delayed to 2026. In fact, some reports are now suggesting that Apple may be shifting its focus entirely to a ChatGPT-like search tool.

Not only did Google take a dig at Apple, but it also showed one of the phones from the Pixel 10 line, seemingly right after industry sources published unofficial CAD renders. This isn’t something new, per se, as last year, too, the Pixel 9 Pro was officially revealed much before the official release.

The Pixel 10 series is set to launch later this month, on August 20th, 2025, at the annual “Made by Google” event.