In a surprising turn of events, popular YouTube duo Anthony Padilla and Ian Hecox, the founders of Smosh, have announced the reacquisition of their beloved channel from Mythical Entertainment. The announcement came through an emotional video in which the duo recounted the journey of Smosh, from its humble beginnings to its recent changes, and shared their plans for the future.
The comedy brand had a turbulent history
Smosh was originally created in 2005 as a platform for Anthony and Ian to entertain each other and their friends. To their amazement, the channel quickly gained immense popularity, resonating with millions of viewers worldwide. Over time, the demand for their content grew, prompting them to seek assistance in managing their expanding enterprise.
In 2011, a company named Defy Media approached the duo with an offer to purchase the brand, promising to help them fulfill their dreams and elevate the quality of their videos. Excited about the opportunities that lay ahead, Anthony and Ian agreed to the acquisition.
However, after six years, Anthony realized that the company’s vision for the brand diverged from his own. Driven by his passion for creating sketches, he made the difficult decision to leave and establish himself as an independent creator. Meanwhile, Ian remained at Smosh, determined to continue expanding the channel’s horizons.
The future of Smosh took an unexpected turn in 2018 when its parent company faced financial troubles, putting the beloved channel’s existence in jeopardy. Fortunately, Rhett and Link, of Mythical Entertainment, stepped in to acquire Smosh and ensure its survival.
Back in business
Fast forward to the present, Anthony and Ian found themselves spending more time together, rediscovering the magic of their collaborative comedy sketches. Inspired by this rekindled passion, they embarked on a daring mission to reacquire Smosh. After months of negotiations and deliberation, their dream became a reality.
Now, as proud owners of Smosh, Anthony and Ian are excited to reintroduce classic content to their loyal fans. Sketch comedy written by and starring the duo will take center stage, while Smosh Pit and Smosh Games will continue to provide the same entertaining content with familiar faces.
In their announcement video, Anthony and Ian expressed their gratitude for the support they have received over the years and invited viewers to directly support the channel by becoming members. Their determination to preserve Smosh as a free and independent entity was evident, emphasizing their commitment to the community that has stood by them.