YouTube’s Aggressive Mid-Roll Ads To Be Activated In Shorter Format Videos With Even More Intensity

YouTube will soon get even more aggressive with its advertisement insertion policy within uploaded videos. Surprisingly, the policy will be implemented not just on the new videos uploaded to the crowdsource streaming platform but also to the old clips uploaded long back. YouTube has announced its new guidelines about the “mid-roll advertisements”, which essentially stresses the company will now pursue advertising revenue even more intensely.

There’s no doubt that YouTube has been pushing more advertisements within the videos that content creators upload. It now appears the company’s policy is about to get even more aggressive than before. YouTube has confirmed that it is amending the policy pertaining to “mid-roll ads”, and more specifically, the duration of the video that will govern how many ads will be inserted automatically.

More Advertisements At Middle Of Shorter Format YouTube Videos Both New And Old:

YouTube has announced an adjustment to its advertising guidelines. The new policy will effectively ensure that users see more advertising. As the company explains in an update to the support article “Manage advertising breaks in long videos”, so-called mid-roll ads – i.e. advertising clips within the content – will soon no longer be limited to videos with a length of 10 minutes. YouTube clearly mentions “From the end of July, these ads can also be shown in videos with a minimum length of 8 minutes.”

YouTube has also indicated it will get far more aggressive in implementing this adjustment. This means it should get way more difficult for video creators to determine when and how often such advertisements are displayed. According to the announcement, mid-roll ads are automatically activated for all channels. YouTube added, “This affects both future uploads and existing videos, and applies even if mid-roll ads have been previously deactivated.”

What this essentially means is that YouTube is now going to insert advertisements or ad-breaks inside every video that is longer than 8 minutes. Previously, the limit was 10 minutes, but now it has been shortened. Moreover, YouTube will reportedly forcibly activate mid-rolls ad insertion and insert advertisements in videos even if the uploader had specifically deactivated mid-roll ads for the uploaded video.

How Will Content Creators Be Affected By The Amended YouTube Mid-Roll Ad Policy?

There will undoubtedly be a lot of work and confusion for video content creators as well as channel operators who want to manage advertisements by themselves. Additionally, the bigger the channel, the more would be the trouble for the uploaders. The adjustment of the mid-roll ads setting can no longer be made across the entire channel after the cut-off date but is only possible for each individual clip.

It is indeed challenging to know that the placement of the YouTube ads is carried out automatically and most likely with no possibility of changing the positioning of ads by the content creators. Hence it will be interesting to see how the content creators, especially the creative people who simply wish to promote their work, react. Moreover, the policy could have a big impact on the number of active users. But it is amply clear that YouTube has strongly indicated that the platform’s monetization potential is definitely going to be exploited significantly, quickly, and aggressively.

Alap Naik Desai


A B.Tech Plastics (UDCT) and a Windows enthusiast. Optimizing the OS, exploring software, searching and deploying solutions to strange and weird issues is Alap's main interest.