By now, it must not come as a shocker that Youtube influencers earn a lot from ad revenue and monetising their media content. Meanwhile, there are other methods with which social media influencers earn as well. Such as, on Twitch we see the concept of donations to be quite common. For quite some time, Youtube has been meaning to span out in other directions as well. This time around, to help their creators to earn more, Youtube is testing out the Clap (Viewer Applause) feature.
According to an article on Verge, Youtube is working and testing a new Clap feature. Similar to what Twitch does with donations, the Clap feature would reside between the like and dislike buttons. From there, users would be able to click it and donate 2$ to the creator. This would be on a single click of course and users may choose to add more clicks, send in more money to the creator, based on his/ her content. According to Google’s product blog, users can spend a total of 500$ per day or 2000$ per week. This would be a cumulative total between Super Chats, Super Stickers, and Viewer applause.
This would enable Youtube to follow in the footsteps of Twitch which does so well for its streamers by the donation feature. What this dictates as well is the turn towards a Fintech revolution for the firm. We know for a while that Google has been trying to enter into the financial market with Gcache. With the help of that and this new feature combined, users would have their money flow through Youtube and therefore Google. This would make sure the money stream remains localised in the company itself. Perhaps with time, this feature could actually benefit both the users and the company. We may even see Youtube competing with Twitch at a level, towards its own demographic.
Currently, though, this feature is only available to a selected few. These are people and users in selected territories such as those listed in the article:
The feature is currently only available in Australia, Brazil, India, Japan, Korea, Mexico, New Zealand, and the United States. It’s also only available via the desktop site.