YouTube is increasingly introducing community features to connect content creators with viewers. The platform as a whole has grown a lot over the years and it’s important now that viewers know the content they are consuming is officially coming from the said creator.
YouTube did have verification badges for channels after they crossed a certain subscriber threshold but now that method of verification seems inadequate. The platform recently announced a new qualification norm for the verification badge.
Under our current eligibility requirements, channels with more than 100,000 subscribers can be verified regardless of need for proof of authenticity. That worked well when YouTube was smaller, but as YouTube has grown and the ecosystem has become more complex, we needed a new way to verify the identity of channels and help users find the official channel they’re looking for.
Our new criteria prioritizes verifying prominent channels that have a clear need for proof of authenticity. We look at a number of factors to determine if a channel meets this criteria, including:
- Authenticity: Does this channel belong to the real creator, artist, public figure or company it claims to represent?
- Prominence: Does this channel represent a well-known or highly searched creator, artist, public figure or company? Is this channel widely recognized outside of YouTube and have a strong presence online? Is this a popular channel that has a very similar name to many other channels?
This change actually tackles a very big problem pertaining to channels reuploading content of other creators who don’t have an official presence on YouTube. Clips from Twitch creators are often re-uploaded on YouTube and such channels often gain a lot of subscribers in the process, with the new verification norms a lot of focus is put on the original creator and not on channel metrics. With this change, YouTube will shut down the application process for verification and eligible content creators will automatically get the verified treatment. Visit this link for the official announcement.