YouTube started testing the new Explore tab on Android back in July. Explore feature was in its early testing stage so only 1 percent of users had access to it at the time. But things have changed and while a final rollout is not in sight, for now, Google has introduced YouTube Explore tab to more Android devices.
Heads up about a new feature we’re testing out over the next few weeks with a small group of iPhone users called “Explore” → https://t.co/P1us72lH4Q
Explore introduces new ways to discover videos, topics, and channels, including a section for all existing Trending content.
— TeamYouTube (@TeamYouTube) July 23, 2018
Explore feature is used in a number of apps that allow users to explore content in a more personalized manner. YouTube Explore tab will play a similar role when it replaces Trending.
Users will experience content that is most relevant to their own search behavior and viewing pattern. YouTube’s homepage has already done this to some extent, however, the Trending section was a different story.
Now, users will see a personalised Explore section that offers much better content compared to Homepage recommendations to get the most out of your viewing experience. This doesn’t mean Trending is being scrapped. In fact, Trending will exist as a subsection of the YouTube Explore Tab.
Broader Reach and Recommendations
YouTube’s algorithm has been criticised by many over the years, especially, by creators who put their heart and soul into creating content, only to be stuck inside the algorithm jungle.
To make matters worse, a user is stuck inside a bubble where only his subscriptions and related content is shown. With YouTube Explore Tab, users will be able to experience a broader range of content from content creators. A wide range of recommendations will pop-up which is beneficial for both the user and content creators.
Users seeing similar content was a common complaint so YouTube Explore Tab will broaden their horizon a bit. It is designed to help you be exposed to a wide range of topics, videos, podcasts, entertainment content, and much more from different channels that you do not come across otherwise. Still, everything is going to be relevant to you in one one way or another.
Very limited number of users currently have access to this feature on Android and iOS. However, if the tests go well, a final build will roll out in the coming months. You can play your role in improving the feature by sending your feedback to Google.