The birthplace of the Pewdiepie, T-series and James Charles craze is not alien to us. YouTube has been our saving grace since forever, whether it be deadlines closing in on you or just plain boredom striking at random hours. Over the years many rival apps and sites have come into sight, which aims to serve the same purpose as YouTube.
However, clearly, YouTube owns this game and every now and then such additions and updates are made to the app which further enforces this point. The streak of successful advancements and updates is probably the major reason as to why YouTube remains at the top of this genre of apps and the go-to app for everyone. YouTube has become more of a business than anything else. The relationship developed between creators and viewers through this platform has become one that offers monetary benefits to creators and YouTube timely comes up with new ways to strengthen this relationship.
Last year’s VidCon was all about YouTube offering creators the ability to sell their T-shirts and offer subscriptions, as another attempt at providing them a way to earn directly from their viewers. The introduction of Super Stickers probably came as a shocker for the most part but the idea caught on rapidly. YouTube took VidCon 2019 in a wave of surprise with the announcement of this new method of monetizing content and videos. This new membership and chat features are basically YouTube adding more ways for its uploaders to make money, which is much needed after the whole Adpocalypse fiasco.
Super stickers work off super chats. Live streaming is nothing new and all of us have participated in it as a viewer or the person who is live streaming. Either way the most interesting or engaging thing about a live stream is being able to interact with people. Taking a page out of this book, YouTube came up with ‘sticky messages’ of sorts. These paid animated stickers offer a wide range of designs and come in different languages as well. To add to the glitz, the stickers consist of several classes, some of them being, gaming, fashion and beauty, sports, music, and food. This is interrelated to the Channel Membership levels introduced. With the payment of $4.99 per month, the viewers are promised bonuses and perks that set them apart from other viewers in general. YouTube lets creators add up to five higher priced membership tiers.
These provide viewers with incentives, for example in the form of shout outs, extra merch or extra videos. In this manner, YouTube successfully puts an end to the creator’s dependency solely over ads for income. The introduction of these new features allows more efficient monetization as the creator is able to attain money directly from the viewer, forming a two-way beneficial relationship.