It’s not a normal news day until giants like Apple and Samsung are not the center of big news. Anyway, interesting developments have occurred recently for Apple. The trillion dollar giant has seen a drop in figures for the first time in a long while. This was not good news as other companies are catching up, developing new and improved features while the iPhones continue to stagnate.
Since it has become somewhat of a luxury brand, Apple has decided to broaden its target market. The signs of such actions have become quite apparent since. First, rumours started to float that Apple would start manufacturing its iPhones in India. Then, the iPhone XS Max came out, finally getting dual sim support. Now, following the former news, Wistron has successfully acquired an initial approval to build a factory in India. For context, Wistron is a Taiwan-based manufacturer, partnering with Apple to enter the Indian Market.
Although this does sound like good news, this is merely the initial step (quite so literally). Following this, the company would require further approvals until it is finally done with the processes. According to a report by the Economic Times, a part of the Indian times, the plant would be set up to make cheaper phones. This would include the iPhone 8. This is all part of PM Modi’s “Made in India” initiative started to appreciate locally produced goods and prevent huge MNC to “suck the juice” out of the country.
This could be a good initiative, given the fact that we get to see the finish line. It is particularly important to note that this could be a chance for Apple to fix its image from a rich-centric brand. It is also an opportunity to enter the mid-tier and budget phone market (No Apple, a 750$ iPhone XR is not a budget phone). After all, this is what Samsung did. Capturing most of their market via budget phones. Apple should go for this approach as well. Certainly, a good way to go about it. Right now though, we are thinking way ahead of ourselves. For now, Wistron needs to focus on establishing a plant in India and getting the process started.