Valve’s New Trademark, Neon Prime Raises Concerns About a New Upcoming Game

By Farhan AliMarch 26, 2023

1 minute read

This week, Valve filed a trademark for a product or service dubbed “Neon Prime,” according to a trademark application. The application was submitted to the United States Patent and Trademark Office.

The trademark for “computer game software, electronic game software, video game software, computer game programs available downloadable via the internet” was filed by Neon Prime. That rules out virtual reality gear and Steam Machine accessories, right? Well, kind of. However, it could be a VR-centric platform. Nonetheless, we can’t say for sure at this moment.

On the other hand, Valve has also been working on its own VR hardware, codenamed Deckard.

It should be noted that the trademark application for Neon Prime is currently being reviewed and has not been approved at this time. The rumor began when a Twitter user, going by the handle “Gabe Follower,” saw the trademark report.

https://twitter.com/gabefollower/status/1580845520113008642?s=20&t=VQnJcM_cXGI9yNDW1XjHvA

Due to a significant reduction in staff, Valve has only released a small number of games every year since 2013. Half-Life Alyx is the most recent instalment in the long-running series, which is playable solely in virtual reality. Despite the game’s exclusive presence on Steam at the moment, there are reports that it will be released on PSVR 2 in the near future.

If the trademark is not a whole other game, then there are still other options to consider. Players of CS: GO will be familiar with the term “prime” since it refers to Prime matchmaking, which is a paid upgrade to the game that grants players access to additional features such as higher skill levels and in-game rewards.

Others have hypothesized that it may be software associated with the game, such as an anti-cheat system. The only thing we know for sure about this trademark is that it is connected to some type of gaming program, but other than that, we really have no clue what it may be for right now.

Even while it’s entertaining to guess, it’s probably best not to get your expectations up too high for a new fully-fledged release from Valve. Numerous trademarks are also registered and granted, and then they are never even utilized.