Twitter Planning to Sell Popular Usernames Through Auctions

Elon Musk has been searching for methods for the business to generate much-needed money since he acquired control of Twitter in a $44 billion acquisition in late October. The social media company may soon start auctioning off the usernames of inactive users after cutting workers and raising the cost of the premium Twitter Blue tier membership, the New York Times reported on January 11th.

Right now, anybody looking to sell their username on Twitter is prohibited from doing so by Twitter’s policies against “Username squatting.” Musk has advocated “freeing” the usernames from 1.5 billion deleted accounts that haven’t been used in years. 

Twitter would not be the first social media platform to start allowing user-generated usernames. Popular “@” identities have been placed up for sale on the instant messaging program Telegram since last October, although in that instance, the names were being sold for cryptocurrency. The firm began selling phony phone numbers that could be used to log into accounts and has had some economic security with its username auction block.

Elon Musk has Experimented with Several Ways to Generate Additional Revenue Through Twitter

Musk and his team may be only now starting to make adjustments to the platform. Along with the much-criticized updates to Twitter Blue, the firm has also included capabilities that allow users to see stock and cryptocurrency values inside of the app thanks to a collaboration with the stock trading app Robinhood.

iOS users discovered on Wednesday that Twitter has replaced the “Latest” tab with a “For You” timeline. The button at the top of the page will no longer allow users to choose “Latest” or “Top Tweets” to see the most recent tweets from persons they follow or an algorithmically compiled list. Now that the “For You” option is active by default, users are compelled to choose “Latest” each time they open the application.

Although trading accounts and their usernames are now prohibited by Twitter’s terms of service, such transactions have been going on since the site’s introduction in 2006, with money being offered to people who have popular handles. Musk tweeted last month that the site will soon start working on making the usernames of inactive users accessible, so we should find out soon if it will go through with its concept to let people bid for the popular ones.


Muhammad Zuhair

Passionate about technology and gaming content, Zuhair focuses on analysing information and then presenting it to the audience.
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