Samsung to Expand its TV Plus Streaming Service to Third-Party TV Manufactures

The software Samsung TV Plus, which contains hundreds of free channels, might ultimately be available on TVs made by manufacturers other than Samsung. Media technology reporter Janko Roettgers claims that Samsung is in discussions to make its streaming app available on TCL TVs in his Lowpass newsletter. 

All the latest Samsung TVs come equipped with Samsung TV Plus, a free, FAST-supported streaming service. Like with a typical TV subscription, the service offers users a method to browse a selection of channels. Given that it is a free app, Samsung TV Plus boasts a respectable selection of programming thanks to the addition last August of shows including Top Gear, Law & Order: Special Victims Unit, NCIS, and Chicago Fire.

In addition, a variety of regional and national news channels are available, as well as channels produced by Samsung including Ride or Drive and The Movie Hub. Currently, TV Plus features 220 channels in the US and about 1,600 channels spread across 24 nations. 

Samsung Aims at Expanding its Streaming Service by Providing it for Free

A source told Roettgers that although the business has discussed the possibility of licensing specific channels to other TV manufacturers, these discussions “don’t seem to have gone anywhere.” As a result, Samsung has changed course and is now making the whole TV Plus app available to independent producers. Samsung has been extending the availability of TV Plus over time, making the service accessible on Galaxy devices, the web, and even on a few Family Hub refrigerator models.

Other TV makers, such as TCL, LG, and Vizio, have the free streaming services that they compete with, as do other services that aren’t tied to particular TVs, such as Amazon Freevee, Roku, Fox’s Tubi, NBC’s Peacock, and Paramount’s Pluto TV. Although it appears that Samsung also wants to make its TV Plus service a free-floating software, it’s not clear whether other manufacturers will want the app on their TVs or even if the initiative will be popular. 

Samsung TV Plus UI | Image: Samsung

In August, Samsung claimed that viewing on TV Plus had increased by 100% over the previous year and that users had streamed 3 billion hours internationally. The FAST market in the US was anticipated to generate about $4 billion in revenue last year and could reach almost $9 billion by 2026, according to data that Deadline obtained from S&P Market Intelligence. This report attests to the market’s overall growth.

The opportunities that the FAST sector offers are being closely monitored by other businesses, such as Warner Bros. Discovery. Even YouTube has been experimenting with a free, ad-supported channel as a potential substitute for individuals who don’t want to pay the escalating expenses of streaming Netflix, Disney Plus, and Hulu but also don’t want cable.

Samsung wants a piece of the fast-growing FAST market. To boost its brand, the Korean juggernaut plans to make its TV Plus subscription available to several independent manufacturers.


Muhammad Zuhair

Passionate about technology and gaming content, Zuhair focuses on analysing information and then presenting it to the audience.
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