Most people believe AR is the “next big thing,” and the world is well aware of that. In fact, companies have poured in billions of dollars in developing something that uses this technology, and resonates with people. Unfortunately, these efforts haven’t always panned out.
Some of the biggest players in Silicon Valley, like Google, Microsoft, and Meta, have all taken a shot at AR, but they haven’t had much success. On the other hand, Apple has a completely different story to tell in this field.
Say what you will, but the Vision Pro has been a much bigger commercial hit compared to Google Glass, Microsoft HoloLens, and the Metaverse. But, there was one company that, like in the smartphone industry, was hoping to catch on – Samsung.
Earlier this year, at the Samsung Unpacked, the company announced that it’ll be partnering with Qualcomm and Google to develop their next AR headset. The prospect of it seemed intriguing. I mean, after all, Samsung’s partnership with Google on WearOS had been getting positive feedbacks, and Qualcomm had a strong relationship with Samsung. In fact, Qualcomm’s Snapdragon chipsets are widely preferred over Samsung’s Exynos in most smartphones on the market.
Samsung, along with Google even had the prototype for the AR headset ready, but they decided to push the release date even further. What could’ve been the issue here?
Well, you’ll have to see for yourself to understand.
With a design like this, Samsung would’ve again fallen victim to it’s mistakes in the past, which would ultimately have led to a worse consumer demand, not to mention the dent in brand image and it’s connection to the AR industry.
Even with Vision Pro out of the picture, this design, in no way looked to be from 2023. The finished product might’ve looked better, but it’s good that Samsung decided to scrap it altogether. However, the rival product wasn’t the only reason for its pushback.
See, employees at Samsung didn’t want Google (departments that had no link to this project) to interfere a lot in the process, since they were afraid that Google would (again) know “too much” about the headset, and essentially would build a better product.
Now, it seems as though the announcement for Samsung’s upcoming headset will take place sometime in the middle of next year, with better design, and specifications. It’s just that, when you see Google, Samsung, and Qualcomm, the three juggernauts of tech industry joining forces, it’s hard to ignore the significance of their collective effort in challenging the Vision Pro.
Say what you want about Apple, but having the top three heavyweights in the tech industry collaborating, against one, speaks volumes…
This is all we know for now, but rest assured that we will keep you updated as new information becomes available.