NVIDIA RTX 4000 Planned For September, Complete Lineup May Be Pushed To 2023
Its Lovelacin' Time

NVIDIA, during its second quarter earnings call, stated that currently they have quite a lot of Ampere (RTX 3000) stock left. You can read more about it here. However, fear not as the next-gen Lovelace GPUs are right on track and planned for September.
A Massive Drop In Revenue
NVIDIA this year has seen a record drop in gaming revenue, dropping by over 40% sequentially and 33% year on year.
These decreases were primarily attributable to lower sell-in of Gaming products, reflecting reduced channel partner sales due to macroeconomic headwinds.
~Jensen Huang
Team green states that the actual issue is not with the leftover inventory, but with the pricing. Outside the US and China, the pricing can vary massively. The price-cuts offered to the US and China do not always make their way to other countries. Similarly, Pakistan has imposed heavy taxation on GPUs showing the difficulties NVIDIA has to face from region to region.
Lovelace Inbound
A fellow writer covered the possible announcement of NVIDIA’s RTX 4000 series in an article.
Ampere is the most popular GPU we’ve ever created. It is in the top 15 most popular gaming GPUs on Steam. And it remains the best GPUs in the world, and it will be very successful for some time. However, we do have exciting new next-generation coming and it’s going to be layered on top of that
~Jensen Huang
Indeed, Ampere was a massive success over Turing (RTX 20xx + GTX 16xx) with its increased performance and higher efficiency. But buckle up, because Lovelace offers much higher performance/watt metrics and raw horsepower than any GPU we have seen from NVIDIA.

A 2023 Release Date?
While we do know that Lovelace is being announced next month. The real question remains, what about the launch date. Jensen stated, and I quote:
We’ll get through this over the next few months and go into next year with our new architecture. I look forward to telling you more about it at GTC next month.
A possible interpretation could be that NVIDIA may launch their RTX 4090 this year with the lower-mid end GPUs next year. However, that is still yet to be seen. The giant is targeting next month’s GTC event which is scheduled from the 19th to the 22nd of September to unveil their next-gen GPUs. Expect the RTX 4090 as soon as October 2022.