Roku, the company by Anthony Wood, has been around since 2002. Their flagship device, the Roku player which is their entry to the digital streaming media is one of the budget-friendly solutions. While Google hails in the race to the ultimate streaming experience with their Chromecast, Roku does not fall behind. It leads the market with an about 49% share. That is saying something. Other streaming services, the big ones, include Google’s Chromecast and Apple’s Airplay.
Apple launched its airplay to set an exclusive streaming solution for iOS users. It opened up many doors to eventually launching the Apple TV. From its launch, it evolved quite a bit too, with the latest one supporting Apps. Even though Apple Apple works towards capturing the market, facts about Roku’s position cannot be forgotten. It seems quite un-Apple like to see them collaborating with a competitor. While this is the case, Roku’s market position cannot be forgotten. In a recent report by Macrumors, Roku was in talks with Apple to add Airplay 2 support to their devices. This week though, updates about the interaction suggest that the deal is almost complete.
Roku, which started off by providing budget-friendly media streaming devices, now integrates televisions, like those by TCL, as well. This integration allows them to target a more wide market, expanding their reach even further. The Roku OS has proved to be quite user-friendly as well. Supporting Google Chromecast as well, this provides a good platform for Apple to expand its service as well.
One question that may arise is, why would Apple want to even do this. The plain and simple answer is, “Consumer Demand”. Apple has, for long now, gotten away with selling a product which is inferior to its competitors for quite a while now. To put this in perspective, the iPhones continue to be shipped with 5W chargers, NOT supporting quick charge. Even Apple sees that customers are not happy with that. To increase user interaction with “non-Apple” products, Apple has been looking to integrate with quite a few manufacturers. Reports suggest that they have planned to add Apple Airplay 2 support to various other brands such as LG, Samsung and even Sony. This makes it quite clear what Apple’s move is.
Bashing the trillion dollar giant aside, this is certainly a good move for both the companies. For Apple users, Chromecast has always been somewhat glitchy while Roku users who have iPhones would be quite pleased as well. In other words, it is quite a win-win situation. Hopefully, we will get to see it through till the end. Fingers crossed!