Right now, if you head to the privacy settings of your browser, there is a feature called “Do Not Track.” If you don’t know what that is, it’s basically a feature that sends a message to every website you visit asking them to not track your digital footprint.
Websites use tracking to study your behavior and serve you ads accordingly to boost online sales revenue. We often fall for it, one minute you are looking at an expensive Jacket you want but you can’t afford it, the next minute you visit Facebook and there it is again, 20% off. And more often than not we end up buying the products.
Some feel violated by this breach of privacy, it is basically online stalking but it’s a widely accepted practice. Most people feel secure by turning on the “Do Not Disturb” option but sadly, it does not work.
Companies like Twitter, Facebook, Google, Yahoo, and the majority of sites you visit do not respect your privacy settings. That includes porn sites as well.
Facebook admits openly how it tracks users but offers multiple ways to control how your data is used by the company for advertising.
The irony is that Chrome offers this feature to its users but Google itself doesn’t respect it.
Google added this fact to its support page not too long ago.
“When you browse the web on computers or Android devices, you can send a request to websites not to collect or track your browsing data. It’s turned off by default.”
However, what happens to your data depends on how a website responds to the request. Many websites will still collect and use your browsing data to improve security, provide content, services, ads, and recommendations on their websites, and generate reporting statistics.
Most websites and web services, including Google’s, don’t change their behavior when they receive a Do Not Track request. Chrome doesn’t provide details of which websites and web services respect Do Not Track requests and how websites interpret them.
Google says users have control over their cookies. Users can also opt out of personalized ads via the ad settings and the adChoice industry program. But as far as “Do Not Track” goes, only a handful of websites actually respect it.
The most notable ones being Pininterest and Medium. Overall, Do Not Track has failed to protect its users.