After a blitz of quarterly earnings calls in the past two days from the likes of Microsoft and AMD revealing impressive sales figures, Sony joins them today with their own press release, flaunting PlayStation 5’s record-breaking sales.
The PS5 launched last year amidst an ongoing pandemic which had turned the supply chain upside down. No one expected how hard it would be to get your hands on a next-gen console, or a next-gen GPU for that matter, yet, now it’s like clockwork to us
In face of this predicament, Sony reveals that it has sold over 10 million PS5 consoles to date, a number that outpaces the PS4’s sales in the same life-to-date timeframe. PS4 reached the 10 million milestone in 279 days. The PS5 has done the same in just 241. This makes it so that the PS5 is the fastest-selling console in Sony’s history.
10 Million Sold? Where’s Mine!?
Of course, everyone has the same question on their minds. How the heck did Sony sell 10 million units of the PS5 when you can’t even buy one? Well, the answer is simple. People crave entertainment in quarantine and last year, when the PS5 launched, most people were still stuck at home. That despair bolstered an already impressive launch lineup consisting of titles people were genuinely excited about. Not to mention the intuitive features and monstrous performance Sony was able to pack into the PS5.
Secondly, large corporations like Sony don’t put much thought into who’s actually purchasing the product. Sony sells in bulk to large retailers like Amazon and Walmart but they also distribute their products to other wholesalers around the world, with which they have even less control over the final sale. After the initial sale, Sony can’t control and does not know who buys the product, whether it’s a real customer, a bot, or a dreadful scalper.
That’s why you can’t find a PS5. They’re there, they’re just not in the hands of actual gamers who’re trying to score one at MSRP. For Sony, they have pushed 10 million sales for the latest console, no matter who actually got the product at the end.
The Future Looks Bright
There’s still a glimmer of hope, however. GPU prices are steadily falling down and the global chip shortage is lessening as we speak. This gives us optimism that the horizon maybe isn’t that bleak and that more PS5 inventory is on their way. Sony Interactive Entertainment CEO and President Jim Ryan had this to say about the current situation:
While PS5 has reached more households faster than any of our previous consoles, we still have a lot of work ahead of us as demand for PS5 continues to outstrip supply,”. I want gamers to know that while we continue to face unique challenges throughout the world that affect our industry and many others, improving inventory levels remains a top priority for SIE.”
See the official press release from Sony for further highlights on game sales, reinvigoration of their commitment to gaming, and Sony’s strategy with PlayStation going forward here.