The esports industry has grown so much that it’s now normal for companies to sponsor professional teams. The partnership usually involves the sponsor’s name and logo being displayed on the players’ jerseys. In the same way, Chinese smartphone manufacturer OnePlus announced today that they are now the official sponsor of UK-based esports organization Fnatic.
“This is a hugely significant moment in the history of Fnatic. I’ve known Carl Pei for a long time and we’ve always shared the same mantra of challenging the norm and always looking for more – be it success with our teams, our products or as brands,” says Sam Mathews, Founder and Chairman, Fnatic.
The announcement was made during the Legends in Action live stream event hosted in Berlin. Fnatic players were seen wearing the new jerseys that now proudly display the OnePlus name and logo.
THE FNATIC 2019 JERSEY.
— FNATIC (@FNATIC) January 13, 2019
“Gaming has always been central to OnePlus and working with Fnatic was, from the beginning, a natural partnership born from friendship: two like-minded organizations looking to push the boundaries,” adds Carl Pei, Co-Founder of OnePlus. “We’re excited for this to be our first-ever global sponsorship in esports! Together, we’ll continue to change industries and attitudes, through a joint passion to Never Settle.”
Fnatic is one of the biggest active organizations in the esports industry. Besides CS:GO, they have professional teams for Rocket League, Rainbow Six Siege, Dota 2, and more. Fnatic’s main partners include Rivalry.gg, DreamTeam, and now OnePlus. The organization is also sponsored by Deezer, Monster Energy, DXRacer, Newzoo, Strafe, and AMD.