Netflix’s New Ad-Supported Tier Doesn’t Guarantee Complete Access

Netflix’s upcoming ad-supported offering would not include all of the content available on the streaming service now, according to executives during the company’s Q2 2022 earnings interview video.

During a recent earnings call, Netflix’s co-CEO and Chief Content Officer Ted Sarandos revealed a few pieces of information about the new tier. According to Deadline, Sarandos has discussed how the ad-supported Netflix subscription plan will be available to users next year, and the company is collaborating with Microsoft on the launch.

Sarandos has also confirmed that the ad-supported tier will not provide users with access to Netflix’s entire library. While users will have access to all of the original programs, some licensed content will be inaccessible at the lower tier. He explained:

“Today, the vast majority of what people watch on Netflix, we can include in the ad-supported tier. There are some things that don’t and we’re in conversations with the studios on, but if we launched the product today, members in the ad tier would have a great experience. We will clear some additional content but certainly not all of it but don’t think it’s a material holdback for the business.”

Netflix also stated in a letter to shareholders that the ad-supported tier will first be available in a “handful of markets where advertising spend is significant.” We currently have no information about the upcoming ad-supported plan, but based on the information we have, it does not appear to please everyone.

Muhammad Zuhair
Passionate about technology and gaming content, Zuhair focuses on analysing information and then presenting it to the audience.