Microsoft is Running Advertisements to Show its Support for Unionization

Another Tactic to Get Support for its Activision Deal

Microsoft is running an advertisement in The Washington Post outlining the computer giant’s embrace of unions as part of its latest effort to persuade authorities to approve its planned $68.7 billion merger with Activision Blizzard. The Communications Employees of America (CWA), which represents workers in sectors including media and communications, has co-signed the advertisement. 

Image via The Verge

The Communications Workers of America are co-signing the advertisement, which includes a lengthy statement with the heading “A New Year Opens New Doors” (CWA). Whatever the internal motivation, it seems that Microsoft wants the world to know that it supports unions.

As we enter a new year, we remain committed to creating the best workplaces we can for people who make a living in the tech sector.

When both labor and management bring their voices to the bargaining table, employees, shareholders and customers alike benefit”

Microsoft also highlighted the labor neutrality deal it reached with the CWA in June, as well as the new ZeniMax Media union that it officially recognized this week. The advertisement ends with the statement that this is “a spirit worth keeping alive today.” This is a dramatic reversal from the company’s claims when the FTC first filed the antitrust action. Microsoft’s formal legal response at the time claimed that the case as a whole violated the third amendment of the United States constitution. It accused FTC of “improper selective enforcement of antitrust laws.”  

Microsoft eventually retracted these claims, however, only a few days later. Microsoft’s public relations representative David Cuddy noted in a statement:

The FTC has an important mission to protect competition and consumers, and we quickly updated our response to omit language suggesting otherwise based on the constitution. We initially put all potential arguments on the table internally and should have dropped these defenses before we filed. We appreciated feedback about these defenses and are engaging directly with those who expressed concerns to make our position clear.” 

Although it may not seem like Microsoft has much of a chance, Saudi Arabia, Brazil, and even Meta have shown support for the agreement. The FTC’s action is expected to grow complicated and take some time to conclude given these arguments and the concessions it has made to competitor companies.


Muhammad Zuhair

Passionate about technology and gaming content, Zuhair focuses on analysing information and then presenting it to the audience.
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