Microsoft Reintroduces Advertisements In The MS Mail App For Windows 10 OS?

Microsoft appears to have reinitiated the practice of pushing advertisements in the Windows 10 operating system. The ads within MS Apps aren’t intrusive or aggressive but seem to have started appearing within the operating system. Although Microsoft has restricted itself to pushing ads within specific apps, the company may have just started to experiment with other revenue sources to monetize the Windows 10 OS.

Microsoft Windows 10 Operating System, the platform which succeeded the Windows 7 OS, may once again become another monetizable asset for the company. Microsoft appears to have resumed the practice of serving advertisements within MS Apps for Windows 10 OS. For the time being, the ads are visible only in Microsoft Mail and Calendar apps. Moreover, there appears to be a restrictive pattern to the way ads are displayed and the content the ads contain. However, it is not clear if Microsoft has reinitiated the practice of monetizing Windows 10 OS through advertisements. Additionally, the resumption of the practice could be an indicator of the ways Microsoft is attempting to make money from Windows 10 OS which has moved to a “Windows As A Service” platform from a standalone operating system.

Microsoft Resumes Ads Within MS Apps That Run On Windows 10:

Microsoft has now started to display advertising banners in the Microsoft mail and calendar app. Interestingly, the advertisements are references to the corresponding apps of the service providers. In other words, the apps appear to be directly referencing the platform that is being accessed through the MS Office apps. For example, if a Google email account has been set up in the Microsoft Mail app, the user will be informed or presented with an ad about the Google Gmail app.

The ad placement is quite subtle and non-intrusive. Moreover, the ads appear to be restricted to offering promotional information about the platform and service being used. However, it is unclear whether Microsoft will expand the ad impressions in the future.

One thing appears to be clear. Microsoft products could soon be used to deliver ads and promotional messages. In other words, ads from Microsoft products will be shown within the services. Incidentally, ads also affect Office 365 users.

This is the second such attempt by Microsoft to monetize the Windows 10 OS and the applications or platforms that the OS offers. The company experimented with the first ad displays in the Window Mail app last year. As expected, Microsoft faced a strong backlash and intense criticism from the users. As a result, the advertisements disappeared just as quickly or subtly they had started to appear.

Will Windows 10 Users Be Bombarded With Ads While Using The Microsoft Operating System?

This time, the ads may have found a permanent place. In other words, Microsoft may not have any intention to remove the currently deployed advertisements. This is especially true because the Microsoft Mail app is included in the scope of delivery of Windows 10, and is not a fee-based additional product like Microsoft Outlook.

For the time being, the ads may appear only on those platforms, apps, and services that Microsoft offers as part of the Windows 10 OS installation. Incidentally, there are a few methods to avoid ads from Microsoft. Users can pay and use the MS Outlook application, which is currently devoid of any ads. Alternatively, Windows 10 OS users can use Mozilla Thunderbird as an email client. The application is free to download and use, and does not serve any advertisements. Moreover, the open-source software also includes its own scheduler called Lightning.

Despite the choices, Microsoft may be trying to insert advertisements, just like companies like Xiaomi, who do it within their smartphone OS.

Alap Naik Desai
A B.Tech Plastics (UDCT) and a Windows enthusiast. Optimizing the OS, exploring software, searching and deploying solutions to strange and weird issues is Alap's main interest.