Microsoft Announces the End for Ad Monetization Platform for UWPs on Its Store

In today’s world, with the rise of fintech and the digital age, we see a lot of marketing done digitally. Digital ad revenue is a major and in some case, the sole source of income for many brands. Be it Youtube videos or Instagram influencers, this is the digital age and social media presence is the key. This news was somewhat taken differently by Microsoft earlier though. The company made certain decisions for its cross-platform applications, UWPs, regarding their ad revenue and monetization.

Microsoft Pulls The Plug On Ad Monetization for UWPs

According to an article on Winaero, Microsoft has officially released an announcement regarding its UWPs. The company would be discontinuing the Ad monetization platform for these UWPs. The decision may have caught some developers by surprise. These developers are the ones who rely solely on digital ad marketing revenue.

In the statement released from Microsoft, the company would be discontinuing the service from the 1st of June. Till then though, users may continue to make use of the platform for revenue purposes. The company claims that it not happy with the decision but this should allow certain developers to find other platforms to resort to now that this would not be a viable solution soon. Additionally, all the ad revenue data would still be available. The data would be made available to download until the 8th of June. Though, the ad revenue pages would be taken down by the 1st.

This may be a problematic development for many developers. Not only would they have to rework the framework for their ad management and revenue, but they would also have to find another source. Additionally, it is still unsure why Microsoft went for this decision. Perhaps, with the lack of users on its platform, the company didn’t feel that it was a feasible area, with the workforce and R&D involved for the development of its SDK.

Sarmad Burki
Sarmad Burki is a Mathematician and a Economist with a passion for all things gaming and tech. His academics and professional experience combined with tech and gaming adds to his skills giving him a unique ability to observe the tech and gaming industry from various prespectives.