Apple’s “affordable” iPhone XR has once again proved to be more popular than its more expensive siblings. According to the latest research data from Counterpoint’s Market Pulse program, the iPhone XR was the best-selling flagship smartphone in the U.S. in January.
Thanks to strong iPhone XR sales, Apple managed to increase its market share in the U.S. by 1% and retained the title of being the No.1 smartphone vendor in the country. The research data claims the main reasons behind its success are its sufficiently large display and lower price tag. At the number two spot was the iPhone XS Max.
Rival Samsung’s Galaxy Note 9 continues to be very popular among consumers in the U.S. It was the best-selling Android flagship smartphone in January, occupying the No.3 position. However, the report claims Samsung lost some market share in the month of January as many consumers waited for the launch of the Galaxy S10 series. At the fourth spot was the iPhone XS. Samsung’s Galaxy S9 was the fifth best-selling smartphone in the U.S. in January.
LG managed to gain some market share in the month of January, thanks to decent sales of its V40 flagship smartphone. However, prepaid devices such as the LG Stylo 4 had a greater role in helping LG achieve a slightly higher market share. Motorola, on the other hand, saw its sales decline, mainly due to the continued weakness within prepaid.
Overall, smartphone sales in the U.S. market fell 2.7% year-on-year in January 2019 to 13.7 million units. It should be noted that this is actually the 14th consecutive month of YoY decline in sales. Jeff Fieldhack, Research Director at Counterpoint Research believes the sluggishness can be attributed to there being no flagship stockouts exiting 2018. Sales on the prepaid side were affected by the US government shutdown as it delayed the potential early tax season sales bump.