Instagram Rolls Out Swipe/Tap Feed But Instantly Reverts After Backlash

Instagram is a photo and video-sharing social networking service which is owned by Facebook. Instagram has more than 1 billion monthly active users. Back in October it was reported that Instagram was testing a new method of scrolling, which was through tapping. This was first revealed by twitter user Suprateek Bose via a screenshot. The tweet read “Introducing a new way to move through posts — Tap through posts, just like you tap through stories.

Furthermore this was confirmed when a Instagram spokesperson said in a statement to TechCrunch that the company is indeed testing the feature to see if it will “improve the experience on Instagram and bring you closer to the people and things you love.”

Instagram rolls out the update

Just a little over an hour ago, users across the world started reporting that the app had switched from the traditional scrolling method to the tapping method. A message appears in the app informing users of the change

Introducing a new way to move through posts.” Followed by a message encouraging users to try the new feature out, “Tap through posts, just like you tap through stories.

Millions of users who have received it are greeting the update with outrage, demanding Instagram to reverse the update. Instagram eventually did reverse the update almost immediately.

Positive feedback

Despite the huge backlash from the update, there were still some users who liked the new feature. Some felt that the new tapping feature was less tiresome than scrolling, as long thumb-strokes on your touchscreen can get tiresome after a while. Moreover you don’t have to fiddle with scrolling to the perfect amount to see the post. This in turn creates a more relaxing browsing experience.

Even so, the negative feedback outweighs the positive feedback so it will be interesting to see what browsing method Instagram will implement in the future.


Bill Wilson
Bill is a certified Microsoft Professional providing assistance to over 500 remotely connected employees and managing Windows 2008 to 2016 servers.