Tech

Google’s Dynamic Emails: Bringing “Change” to Electronic Mail

Another addition to the Google Saga. While Google does introduce new services, what strikes me most is their keenness on improvement. Another possible reason for this may be Google’s attitude towards perfection. Additionally, Google does give out the “if it ain’t broke, don’t fix it” approach. They spend more resources for R&D on improving existing products rather than coming up with new ones. But then again, that’s just my take on their attitude.

In terms of software, Google has clearly outdone itself, be it AI or otherwise. In today’s day and age, manufacturers spend extra bucks to fit in a plethora of cameras on smartphones. Meanwhile, Google fits one primary camera on its Pixel. Brilliantly enough, it actually works better than other smartphones. Just Google things.

While on the subject, it should be noted that the Gmail app has risen quite a bit. With more and more Gmail users, it has every right to be better every passing day. With April 2 right around the corner, the App is up for a major update. Meanwhile, the existing one is being revamped as well. This is quite the popular strategy companies adopt. This is used to familiarise the user to change, easing the transition. Quite smart. Last year, Google announced the introduction of Dynamic Emails. To be excited enough for that thought, one must first understand what those actually are.

Gmail Dynamic Email
Dynamic Email System

Dynamic Emails gets the characteristic from the former part of the word. Dynamic, meaning that it would change by time. That is exactly what these emails are. While we are accustomed to static ones, containing information that does not change, these offer much more. It should be noted that this does not apply to all emails. To familiarise where these are useful is to check out applications of spreadsheet or a live counter perhaps. Google has done just that. These are based on AMP (accelerated mobile pages). Google will be starting support from today onwards. Now, it may be easier for our readers to understand the gravity of the situation. (Excitedness would be appreciated).

While this is quite the news and the platform has so much room to grow, this is not all rainbows butterscotch at the moment. As of now, only a handful of clients would support these dynamic emails and even fewer senders. Imagine owning a phone with only 2 apps and 3 other people to call or text. Yeah, that is exactly what the situation is like. Obviously, things are going to be better and more support is coming along but for the time being, its so much and yet pretty boring. No, I do not blame Google. Every new platform goes through this dilemma, one that is adapted to and overcome eventually. Nonetheless, good for you Google.


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