Google was secretly testing a new feature for video content to improve its search results. It allows users to look at the timeline of the complete video. The search giant has now rolled out this functionality for all users.
Google’s new feature titled key moments aims to improve the accessibility of its video content. The feature is currently available content creators who publish YouTube videos in English. However, they are required to add the timestamps in the description section.
Prashant Baheti, the Product Manager of Google Search stated in a recent blog:
But what if what you’re searching for is inside a video? Videos aren’t skimmable like text, meaning it can be easy to overlook video content altogether. Now, just like we’ve worked to make other types of information more easily accessible, we’re developing new ways to understand and organize video content in Search to make it more useful for you.
We find thousands of videos in our search results on a daily basis. However, there are chances that your videos might not rank better amongst all. Those videos if timestamped can completely change the way you are currently running your content marketing campaigns. The key moments in your videos can help you to boost the ranking of your videos. However, before you go ahead with this change, it is better to test the functionality for some videos.
How You Can Add Timestamps To YouTube Videos for Search Results?
According to Google, the content creators need to add timestamps in the description section of their videos. The Google search algorithms will then display those videos in the search results. Here is an example of how you should add the timestamps. You just need to add the time in simple text and fortunately, this process does not require any complex coding tasks.
00:20 – Introduction
01:40 – Research
03:10 – Design
04:30 – Implementation
05:15 – Conclusion
However, there are many people who are working on platforms other than YouTube. Billions of content creators are publishing valuable content on those platforms. Google’s new search feature provides a solution for non-YouTube videos too. Google has already rolled out this feature for everyone. Those non-YouTubers who are interested in marking up should reach out to Google via this form.