Google and NVIDIA Voices Concerns to the FTC on Microsoft-Activision Deal

A recent report alleges that Google and NVIDIA, two major tech companies, have voiced opposition to Microsoft’s planned acquisition of Activision Blizzard. According to Bloomberg, “Google and Nvidia provided information that backs a key FTC contention,” according to which Microsoft would assert an unfair advantage notably in the fields of cloud computing, subscription services, and mobile gaming.

The story continues by stating that NVIDIA informed the FTC that “equal and open access” to games is necessary. However, according to the article, the corporation is not outright opposed to the transaction. Meanwhile, NVIDIA has significantly increased its investment in GeForce Now, its game streaming service. It’s important to remember that in 2021, Microsoft joined several tech firms in objecting to NVIDIA’s $40 billion purchase of the UK semiconductor startup ARM, which the latter company ultimately abandoned.

Even though Google will soon be ending the unsuccessful Stadia cloud streaming service later in January, the company will continue to run the Google Play Store for Android-based devices. Microsoft intends to launch a new Xbox mobile gaming store, and the acquisition of Activision Blizzard and King is essential to the strategy, according to documents submitted to the UK’s Competition and Markets Authority (CMA).

Having More Contenders to the Deal is Going to Create Hurdles for Microsoft 

Google and NVIDIA have joined Sony in expressing their unease over Microsoft’s pursuit of the acquisition of Activision Blizzard. The PlayStation division of Sony competes with Xbox from Microsoft, and Sony has expressed worries about the potential of Activision’s Call of Duty franchise becoming Xbox exclusive. Microsoft has offered Sony a 10-year contract for Call of Duty and said that this would not happen however, Sony is still not satisfied.

It’s not encouraging for Microsoft right now because NVIDIA and Google are still somewhat opposed to the deal Even if the businesses are only really voicing a few worries, this simply presents the internet giant with a few more challenges to conquer. It goes without saying that this purchase represents one of the greatest acquisitions in the history of the entertainment business and unquestionably the largest ever to occur in the gaming sector hence pulling it off is going to take a lot from Microsoft.

ABOUT THE AUTHOR

Muhammad Zuhair


Passionate about technology and gaming content, Zuhair focuses on analysing information and then presenting it to the audience.
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