Google Leads Formation Of Modern Computing Alliance To Boost Cloud Services And Chrome Browser Adoption?

Multiple large tech companies have joined hands to form Modern Computing Alliance. The mission of this alliance is to “drive ‘silicon-to-cloud’ innovation for the benefit of enterprise customers — fueling a differentiated modern computing platform and providing additional choice for integrated business solutions.”

Spearheaded by Google, and joined by Box, Citrix, Dell, Imprivata, Intel, Okta, RingCentral, Slack, VMware, and Zoom, the Modern Computing Alliance was formed. The alliance appears to be an attempt to increase the adoption of cloud-driven services. However, Google’s direct competitors in the cloud computing space, Microsoft and Amazon are missing from the alliance.

Why Google Wants Modern Computing Alliance?

It is rather unclear what are the exact intentions of Google to form the Modern Computing Alliance. “The focus of the alliance is to drive innovation and interoperability in the Google Chrome ecosystem, increasing options for enterprise customers and helping to address some of the biggest tech challenges facing companies today,” indicated a Google spokesperson.

Interestingly, Google Chrome or Chrome OS never appears on the homepage and Google’s partners never quite get to mention it either. But it is amply clear that the Modern Computing Alliance appears to have been formed to help enterprises adopt Chrome and Chrome OS.

This might explain why Microsoft isn’t part of the alliance. Still, the alliance is quite new and the members are the first few to join hands at the beginning of its formation. It is quite likely that Microsoft and Amazon might become a part of the Modern Computing Alliance.

Google’s Chrome OS VP John Solomon explained, “The technology industry is moving toward an open, heterogeneous ecosystem that allows freedom of choice while integrating across the stack. This reality presents both a challenge and an opportunity.”

Many enterprises are quickly moving their digital infrastructure to the cloud. Hence it is important to build better web applications and maybe even progressive web applications that work just as well as native solutions. The Modern Computing Alliance has such an obvious goal and it’s nice to see these companies work together.

Owing to the ongoing health crisis, companies need to urgently deploy safe and secure solutions. The plan is for the alliance to release products that offer these reliability factors. It is, however, unclear what the alliance has planned to release in the near future.

Given the increasing shift towards web-based and browser-based services, it is clear Google wants to ensure companies adopt Chrome browser and even Chrome OS. However, cloud service should work well with any modern-day browser.

Alap Naik Desai
A B.Tech Plastics (UDCT) and a Windows enthusiast. Optimizing the OS, exploring software, searching and deploying solutions to strange and weird issues is Alap's main interest.

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