Google Exits the Laptop Game, Killing the Pixel Book

The development team for Google’s Pixelbook laptop’s upcoming iteration has been disbanded. According to a person familiar with the situation, the project was cancelled as a result of recent cost-cutting measures implemented by Google.

The device was well along in the development process and was scheduled to launch next year.

Google was still considering continuing to sell the Pixelbook just a few months ago. Google’s head of hardware, Rick Osterloh, told The Verge that “we are going to offer Pixelbooks in the future” before to the company’s annual I/O developer conference”. But he also noted that with the release of the first  Pixelbook in 2017, the Chromebook market had transformed.

Google CEO Sundar Pichai has been announcing for months that the business will slow down hiring and slash some programmes. In other circumstances, he explained in a memo from July, “In some cases, that means consolidating where investments overlap and streamlining processes,” he commented supporting the cut-offs.

Google doesn’t share future product plans or personnel information; however, we are committed to building and supporting a portfolio of Google products that are innovative and helpful for our users.

In regards to our people, in times where we do shift priorities we work to transition team members across devices and services.”

-Laura Breen via The Verge

With the Pixel smartphones in particular, Google’s hardware strategy has been to create high-quality products while also attempting to teach other manufacturers how to do the same. It started purchasing Pixel phones to demonstrate the potential of Google’s Android operating system.

Moving forward, it’s obvious that the business will concentrate on tablets and smartwatches since that’s where it thinks the Android ecosystem needs it.

Another possibility is that the company, after years of attempting to produce high-end, cutting-edge Chromebooks, has come to the conclusion that the best ChromeOS users are likely to continue to be educational institutions and students, and that these users will never be willing to pay Google’s prices.

Google has recently ramping up their performance with the anticipated Pixel 7 and Pixel 7 Pro release.To be fair Google has a lengthy history of abandoning initiatives before deciding to attempt them once more hence we have to wait and see the company’s approach towards Pixel laptops.

Muhammad Zuhair
Passionate about technology and gaming content, Zuhair focuses on analysing information and then presenting it to the audience.