Google has a new competitor and its gaining popularity quick. DuckDuckGo, a new privacy-focused search engine just recorded 30 million direct searches in a day.
It reached the number twice this week before seeing a minor drop. The growth is a clear indication that privacy is quickly becoming a major concern of web-users.
Companies like Google and Facebook are failing to protect its users from data breaches. Personal information is at risk all the time.
But even with its rapid growth, Google’s 3.5 billion searches a day are just too big of a challenge for DuckDuckGo.
Google isn’t the only competitor DuckDuckGo needs to deal with. The search engine is still behind others like Yahoo, Bing, and even Ask.com. DuckDuckGo roughly claims 5 percent of the search engine market on a good day.
The unique selling point of DuckDuckGo is its privacy, whereas, Google just faced a data breach. Senator Richard Blumenthal (D-Connecticut) is asking the FTC to look into Google’s latest data leak.
There are allegations that Google not only exposed data of Google+ members to developers but also choose not to disclose the data leak for over 7 months.
The glitch in Google’s system allowed 438 developers to access personal data. While none of the developers accessed the data as no one knew about the glitch, it was still a major security threat. Google fixed the issue in March but didn’t disclose the breach until this month due to fear bad publicity and regulatory scrutiny.
There is no meaningful consumer protection law that bounds these companies to keep personal data secured. The rising level of mistrust between the user, social media platforms, and search engines are the main reasons websites like DuckDuckGo are gaining popularity.
However, they still have a long way to go before Google and other search engines start seeing them as a threat.