Fnatic, one the biggest and most well-known entities of the esports community, has partnered with Twitch. The partnership is a streaming exclusivity deal between the esports organization and the streaming platform. The deal basically means that all members of Fnatic’s roster will now live stream all content exclusively on Twitch.
As reported by EsportsInsider, the announcement was made earlier today. The deal includes players from all of Fnatic’s teams, including Counter Strike: Global Offensive, Dota 2, and FIFA. Furthermore, the partnership is an opportunity for the esports organization to promote the Fnatic Gear peripherals.
“Undeniably, Twitch remains the best platform for fans and players when it comes to gameplay, and it is where most of our fans are engaging with this content already,” says Fnatic CEO Wouter Sleijffers. “What makes this partnership special is that we believe Fnatic and Twitch share the vision of bringing esports into every household through new forms of content that deliver an incredible viewing experience,”
The financial terms of the agreement were not disclosed, but the partnership is supposedly a “long-term collaboration.” The exclusivity deal is not limited to gaming live streams, as Fnatic’s gaming-related live talk shows will also be streamed on Twitch.
“We’re super excited to partner with Twitch and leverage on the great innovations Twitch have been adding over the years to make the experience between players and their audience even more engaging,” comments Fnatic’s Brand Director Benoit Pagotto. “This is a great opportunity for us and our fans to connect and interact on new levels. We can’t wait to bring out new ideas and experiment with the platform to create future entertainment experiences,”
The next event of the partnership will be hosted by JW and KRiMZ from Fnatic’s CS:GO roster. The stream starts at 19:00 CET on JW’s Twitch channel and offers exclusive prize drops.