Fix: iTunes Not Starting after Creators Update

Most of us using iDevices such as iPhones, iPads etc.. cannot survive the day without iTunes. iTunes if i suggest should have been a operating system itself due to the usage and dependency computer-users have on it. In this article we are going to discuss the issue related to iTunes not opening, after updating Windows 10 to the W10 Creator Update because unfortunately, iTunes isn’t a stand-alone operating system and it runs through Windows or Macs.

Coming to the issue, many users have reported that after the Creator Update was installed, iTunes would not launch without prompting any errors. Researching into this issue suggests that either the compatiability settings are wrong, or the BTTray (bluetooth) is interfering with the launch of iTunes.

In this article, we’ve done two methods that appears to have fixed this issue.

Method 1: Configure compatibility mode

A compatibility mode is a software mechanism in which a software either emulates an older version of software, or mimics another operating system in order to allow obsolete or incompatible software or files to remain compatiable with the computer’s newer hardware or software. Compatibility mode allows you to configure administrator privileges for running application properly. If you aren’t signed in to your PC as an administrator, this option is unavailable.

To Run iTunes in compatiability mode do the following:

  1. Hold the Windows Key and Press R.
  2. Type C:\Program Files\iTunes and Click OK.
  3. Locate iTunes.exe (right click it) and choose Properties. Go to the Compatiability Tab, and put a check on “Run this program as an administrator”.
  4. Click Apply/OK and test.

Method 2: Deactivating Bluetooth Tray Application (BTTRAY)

BTTRAY, is a Bluetooth Application to pair with bluetooth devices. For some reason, in Windows 10 Creator’s Update this application seems to conflict with iTunes. However, if Method 1 has already addressed the issue, then you do not need to follow these steps.

  1. Hold the Windows Key and Press X.
  2. Choose Task Manager and Click More Details, then Go to the Processes Tab
  3. Locate BTTray.exe and click End Task.
  4. Then back to Task Manager, and choose Startup Tab from Top
  5. Locate BTTray.exe and choose Disable.


Kevin Arrows
Kevin is a dynamic and self-motivated information technology professional, with a Thorough knowledge of all facets pertaining to network infrastructure design, implementation and administration. Superior record of delivering simultaneous large-scale mission critical projects on time and under budget.

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Fix: iTunes Not Starting after Creators Update

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