Facebook’s new Platform: A threat to Apple and iMessage?

Facebook, the brainchild of the billionaire, Mark Zuckerberg, has been around since 2004 now. Since its initial launch, it has reached various new lengths. In that time, Facebook managed to acquire quite a few platforms and make a new image out of them and, in the process, itself. From owning the photosharing platform that is Instagram to the IM king in most parts of the world, Whatsapp.

While these are great achievements, Facebook has also been under the radar recently. For having privacy loopholes in its systems and reportedly misusing user data, Mark Zuckerberg faced quite the backlash. This is where Apple comes in and steals the cake. Although Apple and its iCloud has had quite the history of its name as well, there is no doubt that it is a more secure platform in general. The platform, in particular, iMessage. While it may not be the case in various parts of the world but in the US, iMessage is the most preferred mode of IM for many users. On this topic, Facebook has gotten resistance from Apple as well. It was when Apple cut off Facebook’s support to the enterprise certificate program (briefly). Not only that, Tim Cook also pointed out loopholes in the system as well.

Apple and facebook's rivalry
Facebook’s Whatsapp and Apple’s iMessage

Perhaps all these actions may have meaning as well. What were rumours lately are about to become reality? Mark’s vision of making Facebook an all in one platform is inevitable. To create an amalgamated platform from Instagram, Whatsapp and Facebook, would open up the product to a wider market. Not only that, this is where Apple comes in too. This all in one platform will prove to be a threat to Apple’s exclusivity with iMessage. While iMessage does give a good experience to iOS users, the Facebook platform will combine the world, together, be it an iOS device or an Android. If believing this is difficult, this report by Slate, explains the two (soon to be rivals) giants’ situation due to this.

Now the question arises, if Facebook does bring in the product, what would it mean for the two giants. The quick answer would be: It depends. If Facebook’s new platform does hit the market, how well would it perform? and would it overcome their recent hiccups in user data?

Given that the product is a success, what would be Apple’s game plan after that? In my opinion, they would have to make iMessage available to other operating systems just to compete (which is EXACTLY what Apple isn’t about). The exclusivity factor would be threatened, that is for sure. Another thing, if Facebook’s platform is successful, they would have to enter the chinese market as well, which no other competitor has done before. China continues to rely on WeChat, ignoring the likes of iMessage and Whatsapp of Messenger. If Facebook manages to overcome all these problems and gives Apple a heck of a competition, we may even be looking at a dying platform here (all eyes on you, iMessage). But then again, Apple is Apple, they might have a counter for all of this in their trillion dollar bag of tricks.

Sarmad Burki
Sarmad Burki is a Mathematician and a Economist with a passion for all things gaming and tech. His academics and professional experience combined with tech and gaming adds to his skills giving him a unique ability to observe the tech and gaming industry from various prespectives.

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