EU Antitrust Regulators Take Notice of Google’s Actions & Monetization Practices Once Again

There are different platforms and standards set to not allow companies from monopolising in the market. This is purely an economic concept, ensuring that the company at hand does not exploit its users. One such standard are the EU antitrust regulators and once again, under their eye is Google.

Google, the massive search engine is responsible for collecting data and then returning searches. While that is the basic functionality of such a company, there is more. They collect and monitor data and then use it to target their customers accordingly by monetising.

A report on Reuters suggests that the EU Antitrust regulators are looking into Google’s practices. While this is the case, Google has been fined in the past as well. This past Friday, an executive from the EU confirmed that they would be looking into how and why Google was collecting user data. This is done so to realise and understand how it is used to monetise its resources.

Delving deeper into the article, we read that the authority has started its preliminary investigation for now and would later put in more resources to get to the bottom of its research. The preliminary investigation is done so by passing in questionnaires.

The Commission has sent out questionnaires as part of a preliminary investigation into Google’s practices relating to Google’s collection and use of data. The preliminary investigation is ongoing

The questionnaires are based mostly on ad services, local based and how these are displayed. This implies that they are focusing mainly on Google’s monetising activities. This is no surprise either given the fact that Google was fined various times in the past. The article recollects that Google has been fined for a total of about 8 Billion Euros based on their business practices and their entire model.

To this, Google claims that they only use data for quality assurance and to make sure its services are up to the mark. Perhaps we’d know for sure as the regulatory services carry on with their investigation on the matter.


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