Does The Future Hold a Place for OnePlus in The Mid-Range Market?

In the capitalist society that we live in today, we see companies trying to make a profit off of everything. In terms of tech, we see different renditions of the same phone, special editions and whatnot. Along with that, people’s preferences have changed quite a lot as well. Before we only knew of a single phone that was good and that’s about it. Today we are introduced to a variety of devices, big and small. Then come the different ranges. There are expensive flagships, ranging from 700$ and up. Lower than that, we have the mid-range devices.

Both Apple and Samsung are leaders when it comes to flagships but the current holders of the market are the Chinese companies like Xiaomi or Oppo. Not only have these companies aimed for the mid-range market, but they have also caught consumer attention. They have done so by introducing cheaper devices with features similar to flagships. While Samsung and Apple have quite not penetrated the market, one certain contender looks to challenge the competition: Oneplus!

The OnePlus 7T Pro

OnePlus in the Mid-range Realm

Till date, OnePlus has managed to offer flagship devices at a price tag that attracts the mid-range customer. Not only do they offer up to date specs and amazing hardware, but the device has been dubbed as the flagship killer. Ranging from $500 to about $700 for the base models, OnePlus devices are reliable, long-lasting and built well. With the power of Oxygen OS, they have managed to really provide a close to the stock Android experience as well.

The Flagship Killer: Xiaomi 9T Pro

In recent years though, we have seen a declining trend in terms of price to performance ratio for their devices. Once a device that was lower than $400, the OnePlus 7T Pro now goes for $899 for the 5G model while the regular one, 699 Pound Sterling. With increasing competition from the market, it is safe to assume these prices may rise due to heavier specs required.

The Pocophone F1 by Xiaomi from last year

Meanwhile, companies like Xiaomi continue to rise, with impressive devices. While at first, we knew that Xiaomi does make devices ith medium-range specs, today we cannot say that. With devices like the Pocophone from last year and the Xiaomi Mi 9T Pro this year, Xiaomi has proved itself to be the new budget, flagship killer.

A future for OnePlus?

What does it mean for OnePlus then? Since the trend showcases that OnePlus may continue to increase prices, albeit, at a slower pace, we may see the company lose its selling factor. Not only that, the company did offer a near to stock Android experience. Then again, there is only enough leverage they may gain for the software experience. Xiaomi’s interface, let us be real, is not the best in the industry. Still, we see consumers use and adapt to it. Plus, we have seen from companies like Samsung who grew out of the TouchWiz life to offer the much better One UI.

Perhaps we may see Xiaomi do something similar. Perhaps we may even see the company overtake OnePlus in the mid-range segment in the years to come. In my opinion, the only deciding factor would be carrier support and availability in the US that would actually be a make it or break it factor for OnePlus. Either that or OnePlus would have to dominate the market with their brand familiarity and premium feel offered to make its mark.

Sarmad Burki
Sarmad Burki is a Mathematician and a Economist with a passion for all things gaming and tech. His academics and professional experience combined with tech and gaming adds to his skills giving him a unique ability to observe the tech and gaming industry from various prespectives.