Chinese company NetEase invests $100 million into Bungie

The money will be used for creating self-published titles

NetEase, the technology company based in China, have partnered with developers of the Halo and Destiny series, Bungie. Earlier, Bungie said that they received a $100 million investment from NetEase.

As reported by Wall Street Journal, the money will be used to create new self-published games. Unlike the Destiny franchise, these new titles will not published by Activision Blizzard. Bungie CEO Pete Parsons stated, “A big part of our focus is to self-publish in the future,”. He says, “We’ll decide the business model and how the worlds we create go into the market.”

Bungie made a post on their website announcing the partnership. “With their industry expertise, they’ll empower us to build new worlds and invite players, new and old, to join us there. They’ll help us support separate teams inside Bungie to bring our newest ambitions to life.”

“Our commitment to that world is not diminished by this announcement. We have exciting plans for the future of the Destiny franchise, and you’ll learn more about the next steps we’ll take together in the weeks to come.”

The studio claims that players do not need to worry, as this news will not affect the Destiny games in any way. They state that their partnership with Activision will continue unhindered. Parsons said, “We have a great partner already in Activision. Activision is an amazing partner, has been an amazing partner, and remains an amazing partner for us. Destiny has been a fantastic experience for both groups.”

According to Games Industry Biz, CEO Parsons stated,  “Really what this partnership is about is bringing the expertise NetEase has, sharing ideas and allowing us to incubate new ideas,” He also says that there is no “explicit deal” to publish its games in China, although its not too crazy to expect to see Destiny 2 released in China.

We will have to wait and see how this agreement pans out and how it affects the studio as a whole.

Farhan Ali
Farhan is a passionate writer with an undying love for games, PC hardware, and technology. With nearly 5 years of experience in blogging and over 14 years of experience in gaming, this is what he loves and does best.