Carl Pei’s Startup “Nothing”: They Plan To Launch Smart Devices in the First Half Of 2021

Remember how big the news of Carl Pei leaving the OnePlus team was? It was just last year and since then, the developer has gained much traction. He currently working on his own startup to revolutionise the industry once more. A while back, we got to know that he was working on a startup with the likes of huge people such as the YouTuber, Casey Neistat, Twitch co-founder, Kevin Lin and Reddit CEO as well. There are more but these are the main people making the “brand” a huge one. Now, in an exclusive interview from Jon Porter on the Verge, we get more information, kind of, about Pei’s latest venture.

According to the interview, the startup is going to be called “Nothing”. that’s right, probably a LOT of R&D went into coming up with this name and it sort of goes with the minimal aesthetic. The logo, as we can see is a bunch of punch-holes, much like braille letters.

When asked about the startup, Carl Pei was nothing short of a closed book. He revealed nothing about the products or what market they would be targeting. He did not give a timeline or what price level they would be looking to achieve. There was, as the name goes, nothing. Funny, right?

The interviewer did get some additional detail in though. He claimed that they would be going for a range of smart life devices. He claimed that people would see these devices come out in the first half of this year but again, no definitive timeline was discussed. Lastly, he claimed that they would be working on an eco-system, which sounds very Apple, to form a smoothly integrated system. His quote, although pretty philosophical, explains this quite well:

I kind of envision a grass field with people having a picnic and there’s no screen, there’s no laptop screen, there’s no phone screen, there’s no smartwatch screen, there’s no billboard screen,” Pei muses. “That’s kind of the end state.

Sarmad Burki
Sarmad Burki is a Mathematician and a Economist with a passion for all things gaming and tech. His academics and professional experience combined with tech and gaming adds to his skills giving him a unique ability to observe the tech and gaming industry from various prespectives.