ASUS X670 And X670E Motherboards Start From $450, 90% More Expensive Than Last-Gen

AMD is set to launch its Zen4 lineup along with the AM5 supported motherboards from AIB partners on the 27th of September. The pricing for the CPUs has been listed and to our surprise, they don’t hurt your wallet as compared to last-Gen. However, the motherboard pricing may worry many consumers and even enthusiasts.
ASUS X670/X670E Pricing
Today’s leak comes from Zed__Wang who shared a potential internal pricing chart for ASUS’s next-Gen AM5 motherboards. The chart is actually in Chinese, however, on translation the first column represents the chipsets. The second is the model number. The last 3 show the ‘Recommended Distribution Price’ , ‘MSRP’ & ‘Media Price’ respectively.

Do bear in mind, ‘Media Pricing’ may refer to the marketing price specified by ASUS. Although, it is actually higher than the MSRP. The pricing in USD comes out to be as follows:
Chipset | Model | Distribution Price | MSRP (in USD) | Media Price (in USD) |
X670 | ROG CROSSHAIR X670E EXTREME | – | 1260 | 1400 |
ROG CROSSHAIR X670E HERO | – | 770 | 840 | |
ROG CROSSHAIR X670E GENE | – | 770 | 840 | |
X670 | ROG STRIX X670-A GAMING WIFI | – | 490 | 560 |
ROG STRIX X670-E GAMING WIFI | – | 630 | 700 | |
ROG STRIX X670-F GAMING WIFI | – | 560 | 630 | |
ROG STRIX X670E-I GAMING | – | 616 | 686 | |
X670 | TUF GAMING X670E-I GAMING | – | 420 | 490 |
TUF GAMING X670E-I PLUS WIFI | – | 406 | 476 | |
X670 | PRIME X670E-PRO WIFI | – | 420 | 490 |
PRIME X670-P WIFI | – | 392 | 462 | |
PRIME X670-P | – | 378 | 448 |
ROG Crosshair X670E EXTREME
Lets get to the price comparisons, the ROG CROSSHAIR X670E EXTREME, is the highest end X670E offering from ASUS this year. Be ready to break your piggy bank because this one costs $1260 ($1400 marketing price). This is a whopping 50% higher than last-Gen’s ROG Crosshair VIII Extreme.
ROG STRIX X670-E GAMING WIFI
A budget friendly offer allowing for more gamers to switch to AM5, the ROG STRIX X670-E GAMING WIFI comes in at $630 ($700 marketing price). In comparison to last-Gen, it is a whopping 2x more expensive.
PRIME X670-P
The lowest end offering from ASUS is the PRIME X670-P priced at $378 ($448). This is still almost 2x more expensive than last-Gen’s PRIME X570-Pro.
Conclusion
All in all, the AM5 X670 motherboards do cost a fortune and gamers on a budget should wait for the B650/B650E series if they want to upgrade. Of course, this paired with the new but expensive DDR5 memory makes AM5 unfavourable ‘for now’. However, AMD plans to support this platform for the next 5 years so being an early adopter, this really is a good investment.