Apple introduced the Apple TV back in 2007, twelve whole years ago. Since then, it has pressed on, little by little, to jump into the streaming game. Sadly though, they were beaten by the late contender, Chromecast. But competing with the Chromecast was never Apple’s game, was it? This was all necessary to establish a good ground for its streaming service to be launched in the future. Well, the “future” is finally upon us. On the 25th of this month, Apple is set to launch its streaming service to the world. Perhaps, this may even be paired with their latest Apple TV device too. The question remains though, would this be a good idea?
Let us make a picture first. Apple, a company which serves quality over everything. A company which is known for a more exclusive yet expensive product is set to enter an almost perfectly competitive market. Sigh. While there is always room for new and healthy competition to get the best user experience, one may argue that it also has its shortfalls. One of the biggest is customer confusion. With so many options to chose from, customers often get confused and frustrated, often making the wrong decisions for themselves. Secondly, Apple’s idea of quality over quantity is just a sugar quoted term for lesser content than its rivals. Not only that, reports suggest that Netflix will not bring in its shows to the upcoming service.
Another issue to be noted is that Disney is set to launch its online streaming service as well. As announced a while back, they will be pulling their content off of Netflix. This means Apple would have another service to go up against. For a new service, entering a market which is already so happening seems a bit tricky. Not only that, for the end consumer, an amalgamated product where everything is one place would be miles better than individual ones. After all, how many different services does one have pay for? Hope the giants in these sectors realize what we, the community, want. Then again, it should be noted that a monopoly would not be quite so good either. From an economic point of view, we find ourselves in a dilemma where a monopoly would be the lesser of the two evils.
In Apple’s case, this is good either way. The company is a trillion dollar giant. Their aim is to enter the market. The service would not flop in either case. They may not be the leaders but their presence alone would be enough. Not only that, increased pressure in terms of competition will see us getting better end products. So three cheers for that.