Apple to Trademark “Reality One” for its Upcoming VR Headset
Bloomberg discovered trademark papers that indicate Apple may include “Reality” in the name and advertising of its long-rumored augmented-reality– reality headset.
Three different filings display trademarks for the terms “Reality One,” “Reality Pro,” and “Reality Processor,” which correspond to the name realityOS that surfaced in Apple’s code and a trademark application that perhaps alludes to the operating system for the headset. The patent has been filed at The US Trademark and Patent Office.
Apple did not submit the applications; instead, Immersive Health Solutions, LLC did. To help keep their strategies a secret, businesses like Apple frequently use the names of shell companies when applying for patents or trademarks.
Applications were also submitted in the EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay, in addition to the US. “Virtual and augmented reality headsets, goggles, glasses, and smart glasses” are mentioned in all three filings.
Just over a week before Apple’s “Far Out” event, the applications appeared, but it’s unlikely that the mixed reality headgear will be showcased. According to rumors, the headset will support both augmented reality (AR) and virtual reality (VR) games and experiences, including VR versions of Apple Maps and FaceTime and perhaps even experiences based on Hollywood films.
With tech giants like Oculus and Sony dominating the VR Gear industry, it will undoubtedly be difficult for Apple to develop products in line with this. Despite the fierce rivalry, there is no doubt that virtual reality has a bright future and plenty of space for advancement.
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