Apple Rumored to Introduce Affordable “AirPods Lite” in an Effort to Boost Sales

Apple presently offers four distinct AirPods models, from the upgraded AirPods Max to the second-generation AirPods. Additionally, even though AirPods have gained a lot of popularity, they are not exactly affordable. However, the business is already developing new “AirPods Lite” to compete with less expensive wireless earbuds, claims analyst Jeff Pu of Haitong Intl Tech Research

Despite being highly popular accessories, according to Jeff Pu’s contacts in the business, demand for AirPods is predicted to decline by 2023. In further detail, it is anticipated that shipments of AirPods would fall from 73 million units in 2022 to 63 million in 2023. This would be partly because of “soft AirPods 3 demand” and the possibility that Apple won’t introduce new AirPods this year.

Image: PhonesWiki

In a note obtained by 9to5Mac, the analyst asserts that the business has been developing “AirPods Lite.” Although Pu described it as a “lower cost device” to compete with non-Apple earphones, it is still unknown what precisely this product is and what characteristics it will offer.

Apple maintained the previous version AirPods 2 in stock at a cheaper price of $129 after the debut of AirPods 3 in 2021, whereas AirPods 3 cost $169. These “AirPods Lite” are probably going to be cheaper than $129 in price. Apple might also just lower the cost of the second-generation AirPods even more, possibly to $99, as another possibility. 

Apple is Also Working to Include Micro-LED Technology on its Watch Ultra

Although the initial Apple Watch Ultra was introduced a few months ago and is intended for those who engage in extreme activities, many consumers have chosen it because of its bigger screen and longer battery life. Analyst Jeff Pu claims that Apple intends to eventually equip the Apple Watch Ultra with a bigger display using Micro LED technology. 

However, those who are prepared to put off purchasing a new Apple Watch longer may get access to some useful new technologies. According to the expert, a Micro LED screen rather than an OLED one would likely be used in the Apple Watch Ultra in 2024. For those who don’t know, Micro LED is an OLED substitute that has even greater brightness levels and better colour accuracy.

Apple Watch Ultra

Rumor has it that Apple has been working on incorporating Micro LED screens into some of its forthcoming devices. However, compared to OLED and Mini LED, the technology is still much more costly. The Apple Watch is the perfect device to be the first to feature such a display screen because of this. After all, Apple Watch was the company’s first product to use an OLED display. 

For its strategy for 2023, Apple has a lot planned, with improvements anticipated for each product. Keep following us to be updated on the latest happenings.


Muhammad Zuhair

Passionate about technology and gaming content, Zuhair focuses on analysing information and then presenting it to the audience.
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