Apple has yet another method up its sleeve for minimising dependency on outside partners and suppliers. Bloomberg claims that Apple intends to begin manufacturing its own displays for the iPhone and Apple Watch. According to the source, the change is anticipated to start with the 2024 release of the Apple Watch Ultra.
The displays that Apple utilises in its products, including the iPhone, iPad, and Apple Watch, are now provided by partners like Samsung and LG. According to Bloomberg, the company’s decision to begin utilising its own proprietary displays in mobile devices is a significant “blow” to these partners:
Apple Inc. is planning to start using its own custom displays in mobile devices as early as 2024, an effort to reduce its reliance on technology partners like Samsung and LG and bring more components in-house.
The transition will begin with the “highest-end Apple Watches” toward the end of 2024, according to the article. The Apple Watch will also make the transition from OLED to micro-LED displays as part of this. When the time comes, Apple “plans to bring the displays to other devices, including the iPhone.”
Compared with current Apple Watches, the next-generation displays are designed to offer brighter, more vibrant colors and the ability to be better seen at an angle. The displays make content appear like it’s painted on top of the glass, according to people who have seen them, who asked not to be identified because the project is still under wraps.
Wei Chen, the head of Apple’s display technology group, is driving the initiative within the company. The Hardware Technologies division, under John Srouji, is where this group works.
Apple Has Reportedly Developing its in-house Displays For a Long Time Now
Bloomberg claims that Apple stepped up its efforts to transition to micro-LED in 2018, with the intention of producing its first product by the beginning of 2020. But because of the project’s exorbitant expenses and technical difficulties, it “languished.” This means that the 2024 objective could “ship until 2025,” according to the statement made today. Apple “developed a new display and established their manufacturing process” entirely in-house, but it will still rely on an external supplier to manage mass production of these displays.
The action coincides with Apple’s plans to stop working with other partners for cellular modems, Bluetooth chips, and Wi-Fi processors, including Qualcomm and Broadcom. Additionally, starting in 2020, the business switched from using Intel processors in the Mac to its own Apple Silicon processors.